CHANEL 

CHANEL 

A UNIQUE STYLE

Gabrielle Chanel's modernity was far beyond the standards of her time. She was born at the end of the XIXth century and she soon understood that the forthcoming century could be a gold mine. "I want to belong to the future". By combining her daring ideas and her innate sense of Beauty, she created a unique style always remaining faithful to herself.


1932

In 1932, in the turbulent context of an economic crisis and inspired by her audacity, Chanel launches her first Jewelry collection, entirely devoted to diamonds and composed of amazing and glittering avant-garde pieces.

1987

The "Première" - a symbol in itself, in a very masculine watchmaking universe, its style immediately seduces women the world over.

2000
Chanel creates the surprise with its black J12, dreamed of, thought up and signed by Jacques Helleu.
Ennobled by this watch icon, ceramic becomes one of contemporary watchmaking's leading materials.

TODAY

The current collections renew this innovative spirit by playing, in a perfect and creative way, with the consolidated symbols of the brand. This incredibly rich universe is cherished by the winds of freedom. Smooth, reliable and convertible, refined and contemporary or baroque and spectacular, CHANEL's jewels and watches reflect the image of a multiple-faceted woman who does not look like anybody else.