In the last century, Michel Herbelin founded his eponymous brand as an independent family-owned traditional French watchmaking company in Charquemont, in the region of Haut-Doubs near the Swiss border.

Set in the heart of the manufacturing region of Fine Watchmaking – close to its main suppliers to ensure absolute control over production – the company has its own design studio within the workshops where watches are assembled.

Beautifully made, in a price range from €300 to €3,000, Michel Herbelin watches are exclusively equipped with Swiss movements. In 2019, annual production reached 85,000 watches, with distribution through 3,000 points of sale across 50 countries.

Heir to a watchmaking tradition stretching back over 70 years, this Jura brand is spurred on by the passion of a family that has seen three generations take up the craft since 1947.

Managing the company started by his father since 2010, Pierre-Michel Herbelin entrusted it to four young men in 2020, including the founder's grandsons Maxime and Mathieu Herbelin and two close members of the "Herbelin family": Cédric Gomez-Montiel and Benjamin Theurillat.