{"lien_WSTV":"","tax_name":"deprecated","tax_rate":20,"id_manufacturer":"0","id_supplier":"0","id_category_default":"252","id_shop_default":"1","manufacturer_name":false,"supplier_name":false,"name":"1948","description":"<div><strong>Since 1948, Eterna\u2019s added value to time<\/strong>\u00a0\u00a0<\/div><div><br \/><\/div><div>From 1948 on, Swiss-made self-winding movements benefited from a major technical advance devised and implemented by Eterna: ball-bearing assisted rotational movement. Swiss wristwatches fitted with this revolutionary innovation soon enjoyed worldwide success, solidly consolidating Eterna\u2019s reputation internationally. Today\u2019s revival of the \u201c1948\u201d in a dimensionally updated version and a choice of two dial styles preserves the technical inventiveness and overall excellence of the original. A contemporary classic in its own right, its shapely contours and typically incurved case lugs are back essentially unchanged. \u00a0 \u00a0\u00a0<\/div><div><strong><br \/><\/strong><\/div><div><strong>1948 - the year of a pivotal invention<\/strong> \u00a0\u00a0<\/div><div><br \/><\/div><div>Eterna\u2019s epochal 1948 development proved a major step forward for self-winding technology, with a ball-bearing greatly easing the oscillating weight or winding rotor\u2019s rotation around the pivot axis. Reducing wear and tear on vital parts, Eterna\u2019s development extended the watch\u2019s working time, hence its useful life \u2013 a smart way to increase its value. \u00a0 Eterna knew it had a winner and made the most of it. Management lost no time turning the five spheres of the now-famous bearing into its now-celebrated corporate symbol. \u00a0 \u00a0\u00a0<\/div><div><strong><br \/><\/strong><\/div><div><strong>The \u201c1948\u201d, acclaimed the world over<\/strong> \u00a0\u00a0<\/div><div><br \/><\/div><div>In a matter of months, the watch\u2019s reputation, quickly followed by the watch itself, established itself all over the world. Runaway sales of the model delighted then surprised Eterna, the company finding itself with a worldwide best-seller. For years to come, the \u201c1948\u201d would find discerning \u00a0 customers everywhere. Its popularity set new records. \u00a0\u00a0<\/div><div><br \/><\/div><div>With such an impressive past, little wonder Eterna decided to make the \u201c1948\u201d available to new generations \u2013 all the more so that its looks were as clean and crisp as ever... Presenting the new \u201c1948\u201d. \u00a0<\/div><div><strong><br \/><\/strong><\/div><div><strong>2012 \u2013 the new \u201c1948\u201d: matching its reputation<\/strong> \u00a0\u00a0<\/div><div><br \/><\/div><div>The contemporary version of the \u201c1948\u201d features a sturdy self-winding mechanical movement fitted with a ball-bearing device similar to the original\u2019s. 44 mm across, its finely polished stainless steel case with transparent sapphire porthole at the back embodies today\u2019s design preferences. The case frames a silver-toned or sunray brush-patterned black dial enhanced with rounded hour markers and a date window at 6 o\u2019clock, over which rotate rhodium-plated hour, minutes and seconds hands protected by an anti-reflexive scratch-resistant sapphire crystal. \u00a0\u00a0<\/div><div><br \/><\/div><div>Like the original design, today\u2019s \u201c1948\u201d comes with elegantly facetted and incurved case lugs securing a black alligator strap with polished steel deployment clasp. The small plates on either case flank, with \u201c1948\u201d engraved at 9 o\u2019clock on one of them, and the crown\u2019s peculiar silhouette round out the coolly classic design signature of the contemporary \u201c1948\u201d. \u00a0\u00a0<\/div><div><strong><br \/><\/strong><\/div><div><strong>The Eterna brand<\/strong> <strong>\u00a0<\/strong>\u00a0<\/div><div><br \/><\/div><div>Eterna has since 1856 manufactured high-quality mechanical timepieces born of traditional craftsmanship. Over its more than 150 years of existence, numerous major developments have emerged from the company's workshops. Revolutionary innovations such as the Eterna-Matic ball-bearing-mounted rotor and the first alarm-equipped wristwatch originated at Eterna. Other milestones include the recently developed spring barrel construction mounted on ball-bearings Eterna Spherodrive setting a new reference with respect to quality and longevity of a mechanical movement. As one of a few manufacturers, Eterna values on new ideas and sophisticated materials for its traditional craft. And it is by doing so that Eterna has succeeded time and time again in devising unexpected solutions to watchmaking challenges that had defied the centuries. Eterna today belongs to the China Haidian Group. It also owns the license of the prestigious Porsche Design collection.\u00a0\u00a0<\/div>","description_short":"","quantity":0,"minimal_quantity":"1","available_now":"","available_later":"","price":2125,"specificPrice":false,"additional_shipping_cost":"0.00","wholesale_price":"0.000000","on_sale":"0","online_only":"0","unity":"","unit_price":0,"unit_price_ratio":"0.000000","ecotax":"0.000000","reference":"2950.41.11.11.75","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"0.000000","ean13":"","upc":"","link_rewrite":"1948","meta_description":"Since 1948, Eterna\u2019s added value to time\u00a0\u00a0From 1948 on, Swiss-made self-winding movements benefited from a major technical advance devised and implemented by...","meta_keywords":"","meta_title":"Watch Eterna 1948 | 1948 2950.41.11.11.75 Silver-toned Dial","quantity_discount":"0","customizable":"0","new":false,"uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"","id_product_redirected":"0","available_for_order":"0","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","date_add":"2015-08-03 22:47:21","date_upd":"2015-09-30 13:29:41","tags":false,"base_price":"2125.000000","id_tax_rules_group":"1","id_color_default":0,"advanced_stock_management":"0","out_of_stock":0,"depends_on_stock":false,"isFullyLoaded":true,"cache_is_pack":"0","cache_has_attachments":"1","is_virtual":"0","id_pack_product_attribute":null,"cache_default_attribute":"0","category":"1948","pack_stock_type":"3","id":4212,"id_shop_list":null,"force_id":false,"customization_required":false}
{"Compl\u00e9ment":"Silver-toned Dial","Statut de vente":"En vente depuis","Date":"2012","Pi\u00e8ce unique":"No","S\u00e9rie limit\u00e9e":"No","Sexe":"Homme","Gaucher":"No","Diam\u00e8tre":"44","Epaisseur":"11.7","Types":"Self-winding","Styles":"Classical","Calibre_autre":"ETA 2824-2","Calibre distinction_autre":"Ball bearing","Affichage":"Hands","Mati\u00e8re du bo\u00eetier":"Polished steel","Particularit\u00e9 du boitier":"Sapphire caseback","Etanch\u00e9it\u00e9":"50 meters","Forme":"Round","Cadran":"Sun Satin-finished","Couleur du cadran":"Silver","Index":"Baton-type","Verre":"Sapphire, Antireflective coating","Mati\u00e8re du bracelet":"Alligator leather","Fermeture du bracelet":"Folding buckle ","Couleur du bracelet":"Black","Plus de caract\u00e9ristiques":"<strong>Movement:<\/strong>\u00a0<div>Power reserve 38 h<\/div><div>28.800 v.p.h.<\/div><div>25 jewels<\/div><div>Diameter: 25.6 mm (11 \u00bd lines)\u00a0<\/div><div><br \/><\/div><div><strong>Case :<\/strong><\/div><div>Case back secured by 5 screws with sapphire crystal porthole \u00a0<\/div><div><br \/><\/div><div><strong>Dial :<\/strong><\/div><div>Rhodium-plated baton hour markers<\/div><div>Rhodium-plated hands<\/div>"}
2950.41.11.11.75
Brand : | Eterna |
Collection : | 1948 |
Model : | 1948 |
Reference : | 2950.41.11.11.75 |
Complement : | Silver-toned Dial |
On sale : | 2012 |
Brand : | Eterna |
Collection : | 1948 |
Model : | 1948 |
Reference : | 2950.41.11.11.75 |
Complement : | Silver-toned Dial |
On sale : | 2012 |
List Price : | 2 550 € |
Diameter : | 44 mm |
Thickness : | 11.7 mm |
Styles : | Classical |
Types : | Self-winding |
Calibre : | ETA 2824-2 |
Calibre distinction : | Ball bearing |
Case material : | Polished steel |
Case peculiarity : | Sapphire caseback |
Shape : | Round |
Water-resistance : | 50 meters |
Dial : | Sun Satin-finished |
Dial color : | Silver |
Display : | Hands |
Indexes : | Baton-type |
Glass : | Sapphire Antireflective coating |
Strap material : | Alligator leather |
Strap color : | Black |
Strap clasp : | Folding buckle |
+ More characteristics : | Movement: Power reserve 38 h 28.800 v.p.h. 25 jewels Diameter: 25.6 mm (11 ½ lines) Case : Case back secured by 5 screws with sapphire crystal porthole Dial : Rhodium-plated baton hour markers Rhodium-plated hands |
Brand : | Eterna |
Collection : | 1948 |
Model : | 1948 |
Reference : | 2950.41.11.11.75 |
Complement : | Silver-toned Dial |
On sale : | 2012 |
List Price : | 2 550 € |
Diameter : | 44 mm |
Thickness : | 11.7 mm |
Styles : | Classical |
Types : | Self-winding |
Calibre : | ETA 2824-2 |
Calibre distinction : | Ball bearing |
Case material : | Polished steel |
Case peculiarity : | Sapphire caseback |
Shape : | Round |
Water-resistance : | 50 meters |
Dial : | Sun Satin-finished |
Dial color : | Silver |
Display : | Hands |
Indexes : | Baton-type |
Glass : | Sapphire Antireflective coating |
Strap material : | Alligator leather |
Strap color : | Black |
Strap clasp : | Folding buckle |
More characteristics : | Movement: Power reserve 38 h 28.800 v.p.h. 25 jewels Diameter: 25.6 mm (11 ½ lines) Case : Case back secured by 5 screws with sapphire crystal porthole Dial : Rhodium-plated baton hour markers Rhodium-plated hands |