Bell & Ross clads its iconic model, the BR 03,with high-tech ceramic
Bell & Ross becomes a benchmark in Haute Horlogerie and the exclusive world of professional users - both civilian and military - with watches that unequivocally respond to requirements of extreme conditions.
In its continual quest for innovation and performance, Bell & Ross is always on the lookout for the latest technologies, primarily from the most advanced manufacturing or military sectors.
In 2012, stamping the seal of its creative vision onto fine watchmaking,Bell & Ross is cladding the BR 03 with an innovative and high-performing material - high-tech ceramic.
Ceramic serving innovation
This material is used in cutting-edge industries because it is both reliable and strong.
In the world of aeronautics, and especially space, ceramic is prominently used in manufacturing parts subject to very high temperatures, acid attacks,corrosion and erosion. As a result, it is found in such products as thermalshields and aerospace rocket noses.
Ceramic serving watchmaking
In its quest for excellence, Bell & Ross has reworked ceramic using a particular manufacturing process that increases the intrinsic qualities of this remarkable material:
- Unscratchable: one of the strongest materials, ceramic has high enduranceand is unalterable. The solid color throughout also stands the test of time.
- Lightweight: lighter than steel, it remains extremely strong.
- Comfortable: non-allergenic, pleasant to wear, it is soft to the touch andimmediately conducts your body heat.