Jaeger-LeCoultre tackles counterfeiting

By MyWatch
Jaeger-LeCoultre supports the Fondation de la Haute Horlogerie (FHH) in the campaign to show the true face of counterfeiting and raise public awareness.
The Foundation’s latest campaign tackles counterfeiting from a new angle and asks: “Do you have a choice? Don’t be a partner in crime.” It appeared in the British Financial Times newspaper today on June 8th, media partner of the FHH. The campaign features a picture of a watchmaker at the Manufacture Jaeger-LeCoultre.
As part of its action to inform the public on the risks and dangers of counterfeiting, the Fondation de la Haute Horlogerie (FHH) organised a competition for first-year students at Lausanne University of Art and Design (ECAL) and the public at large. As part of their studies at the university’s school of visual communication, students were invited to make a 30-second infomercial.
The winner of ECAL 2nd Prize and Prize for “Best Production” Ovidé Lo Castro was rewarded with Jaeger-LeCoultre’s Reverso Grande Taille for the film “Don’t be an accomplice”.
  • The Anti-Counterfeiting campaign appeared in the British Financial Times is clear.
  • Ovidé Lo Castro reveiving his price for his film