TAG Heuer Baselworld 2015
TAG Heuer CARRERA – CARA DELEVINGNE
A special edition for our new ambassador
Cara Delevingne. 11.3 million followers. A phenomenon. An “It Girl”. The British super model who is creating a buzz in the media. With her innocent-looking blonde hair, elfin face, the mischievous look in her green eyes, her bold eyebrows and her slender bird-like frame, she is unique both in the world of Fashion and People; she has worked for the biggest names in fashion and her laid back tomboy look has seen her rise up the ranks to achieve her current It Girl status. Everyone has seen her pert little nose in the glossy ads in magazines and on the catwalks; everyone has seen her famous pouts and everyone knows the funny faces she away from the spotlight, make-up free in her private life.
The girl whose every post on social media causes an online frenzy has chosen to become an ambassador for TAG Heuer. This is proof, if proof were needed, of the brand’s disruptive thinking led by Jean-Claude Biver, Company CEO and President of the Watch Division of the LVMH Group, who convinced her to join the brand’s family of ambassadors.
The special edition designed for Cara Delevingne is part of the TAG Heuer Carrera collection. It picks up on the same codes: the elegant case with faceted lugs and the clear, highly legible dial are in stark contrast to its entirely black and charcoal grey treatment. For a feminine touch, and to add an edge to the look, the appliques and hands are rose gold-plated. A version with a diamond-studded bezel is also available: for that essential touch of glamour! The most extreme version of the 6 references in the line is the model with the aged black calfskin strap, which is padded with tone-on-tone stitching for a “haute couture” look.
?The show continues “backstage”: the back of the case is stamped with the majestic head of a lion – the “king of beasts” – to denote the star sign under which Cara was born in August 1992. The inside of the strap bears the signature of the star herself in rose gold; like the brand, this resonates with an ultra-connected generation, which has an eye for beauty and is looking for an exclusive, disruptive design. We bet this special edition will bring a smile to many a face!
TAG Heuer FORMULA 1 – DAVID GUETTA
A special edition for our new ambassador: David GuettaDavid Guetta. TAG Heuer’s new ambassador. Jean-Claude Biver, Company CEO and President of the Watch Division of the LVMH Group, has convinced him to join the TAG Heuer Family and he has already got pulses racing! David Guetta, universally accredited with being one of the First DJs to open up the world of electronic music to global charts audiences, transforming the sound of radio and with it, the musical tastes of millions of listeners across the world in the process. He’s one of the most followed people on the planet with an incredible social reach. David Guetta has established himself as not just a dance icon but the music icon for this generation. He sold over 9 million albums and 35 million Tracks Wordwide, and has chosen to represent the Swiss watch brand. The new TAG Heuer Formula 1 special edition is dedicated to him. The watch is designed with travel in mind thanks to its GMT function and “day/night” symbol; the watch is in the perfect colours for clubbing – black and blue – and features an impressive cuff watch strap. The black and blue aluminium bezel is one of the most striking elements in the design. The watch features a 24-hour display, with daytime hours from 6 am to 6 pm shown in blue and night-time hours from 6 pm to 6 am shown in black; it also features a second time zone, a very useful function for staying connected with friends and family when you travel a lot!
The dial, which is black with blue hands and appliques, also extends the “day/night” metaphor and the cuff strap is wide like a wristband and made from aged black calfskin, echoing clubbers’ codes. Its high-quality finishes, with its tone-on-tone stitching and black ardillon buckle with Tag Heuer engraving, make it a must-have watch for 2015. The black titanium carbide-treated case encloses the 7 Twin-Time automatic calibre with date window. Finally, a blue hand indicates the second time zone.
TAG Heuer FORMULA 1 – CRISTIANO RONALDO
Numbered limited edition in tribute to three-time Ballon d’Or winner CR7
Question: Where is the best place to experience the immense talent of Cristiano Ronaldo’ Answer: On a football pitch! So, what’s his symbolic colour’ Green, of course!
TAG Heuer dares to go green for the TAG Heuer Formula 1 CR7 chronograph, a numbered limited edition in tribute to a man who is already a living football legend. Alongside the vibrant green, evoking the grass of the pitch, matt black lends this piece a distinctly assertive character.
The green flange, matching the hands and the indices, strikes a bold note against the black chequered dial. The white TAG Heuer and CR7 logos add a necessary hint of brightness which catches the eye. The perfectly matching green and black NATO strap is an integral part of the design of this chronograph, sporting its colours in style. Directly inspired by the nylon straps used by the British Army during the Second world War, it is ultra-resilient and sits perfectly on any wrist. To ensure impeccable quality, the keepers, buckle and pin are made from 316L stainless steel and both the ends of the strap and the buckle holes are laser-cut, with “TAG Heuer” hot-stamped underneath.
The completely black bezel, coated with titanium carbide, bears the chronograph’s tachymeter scale. Taking the form of a large ring, it gives this piece real impact, and a resolutely sporty look.
The chronograph is accurate to a tenth of a second, with the indication displayed by a small counter at 6 o’clock. The small counter at 9 o’clock displays the chronograph minutes, and the counter at 3 o’clock is for the current seconds. These three small counters are snailed, with their intense, elegant black set against the black chequered finish of the large dial.
TAG Heuer CARRERA – Calibre Heuer 01
The backbone of the new collection
New case, new construction, new design and new calibre. Presenting the TAG Heuer Carrera – Heuer 01. A Manufacture chronograph symbolically christened the Heuer 01 in honour of the founder, Edouard Heuer. 01 because it represents the markedly horological development of the calibre 1887, on which the backbone of the new collection will be based.
Its supremely clean new design reveals the chronograph controls and the openworked date disc on the dial side. On the case-back, its red column wheel – a bold visual anchor – the skeleton chronograph bridge and the black weight also draw the eye into the mechanism.
The subject of continuous improvement and optimisation over five years, it has attained a very high level of quality while its production costs have been carefully managed, making it the only 100% Manufacture Chronograph available for less than CHF 5000.
It features a new generation TAG Heuer case. Made from light titanium for greater shock resistance, it is constructed differently, no longer the single piece traditionally used by TAG Heuer, but modular with 12 different components. This design opens up a huge range of possibilities, with an infinite combination of materials, colours, treatments and finishes. The piece is completed by a strap in perforated black rubber for a stylish, sporty look highly characteristic of TAG Heuer, yet with a renewed style thanks to its interplay of transparency and depth effects on both sides.
Finally, the Carrera Heuer 01 symbolises the continuity in investment and creativity made by TAG Heuer, which has been an avant-garde brand (Swiss Avant-Garde since 1860) since it was founded in 1860, and sincerely wishes to remain so. An investment of our strengths and resources to ensure we remain avant-garde in our spirit, culture and philosophy.
