Award winning film director Sofia Coppola takes on position as “friend” of Cartier

The award winning film director and discerning style icon will take on a new position as “friend” of the Maison. “I have always loved Cartier, it represents the height of beauty, heritage, craftsmanship and history,” says Coppola. And Cartier returns the compliment by referring to her “talent, creativity, style, distinctive vision and voice.”

March 1st, 2016: Just as Cartier is renowned for its international chic, the same could be said for Sofia Coppola. This year, the award winning film director and discerning style icon will take on a new position as “friend” of the Maison. “I have always loved Cartier, it represents the height of beauty, heritage, craftsmanship and history,” says Coppola. And the house of Cartier returns the compliment by referring to her “talent, creativity, style, distinctive vision and voice.”

Many elements of Cartier appeal to Coppola. She admires the “sophisticated” designs for being “authentic” and “substantial.” “Cartier does not overdo anything,” she says. She is touched by the “romance and glamour of the history,” particularly the 1940s and 1970s periods. “A great Cartier piece has its own story,” she says. Coppola also notes the Clé de Cartier watch’s sensuality. “There’s something very sexy about the flash of the watch against the skin.”

A keen Cartier client – “I love their designs,” Coppola enthuses – her list of treasures include her wedding ring, a mini tank watch, bracelets such as the Menotte, the Nouvelle Vague, the Trinity and Love as well as a panther ring given by her husband. “Cartier is versatile,” she opines. “They have everyday pieces and then they have beautiful creations for the evening.” Of course, the same could be said for Coppola who defines gamine and chic whether sporting T-shirt, V-neck sweater and jeans on a film set or decked up in cocktail gear.