Jaeger-LeCoultre : heart on the red carpet of the Venice International Film Festival
By MyWatch
The art of making time stand still, of sublimating the moment, of giving life to a work that is unique because it is fashioned by the human hand. The art of revealing an artist’s unique vision of time. Film-maker, watchmaker, actor, gemsetter… each artist is an artisan of emotions. Every year Jaeger-LeCoultre pays tribute to the talent of these creators of wonderment.
From August 31st to September 10th, 2011 on the occasion of the 68th Venice International Film Festival organized by the Biennale di Venezia, the famous “Mostra” which Jaeger-LeCoultre has been sponsoring for seven consecutive years, the brand will unveil its own dream cast of exceptional watchmaking creations.
As a loyal sponsor of the Venetian festival since 2005, Jaeger-LeCoultre will be actively involved in all the highlights of the event, adorning the stars with its finest creations and presenting a personalized Reverso watch to the winners: three unique models will thus reward the Best Actress and Best Actor of the year, as well as the Best Film, the Golden Lion Award. The watches will feature a lacquered engraving depicting a lion, the symbol of Venice, handcrafted in accordance with the finest traditions, and bear the inscription “68. Mostra Internazionale d’Arte Cinematografica”.
Reverso for Emergency – Jaeger-LeCoultre helps the Salam Centre
The Reverso was created in 1931 upon the request of British officers based in India who wanted a watch that could withstand hard blows during polo matches. Today, in 2011, Reverso celebrates its 80th anniversary, and, on the occasion of the 68th Venice Film Festival, Jaeger-LeCoultre decided to carry on further its concept of protecting the movement which is at the heart of the mechanical watch and rendering importance to it by supporting a charitable action: Reverso for Emergency, Jaeger-LeCoultre Helps the Salam Centre.
The Film Festival lasts for ten starry nights, and, thanks to the support of the celebrities who will walk the red carpet, Jaeger-LeCoultre will be financing ten operations at the Salam Centre, the centre for heart surgery opened by “Emergency” Association in Khartoum, Sudan, for children and adults suffering from heart diseases. Since 2007, the Salam Centre has been offering highly specialized assistance to patients suffering from cardiac pathologies who would not otherwise get a chance to be operated free of charge.
A Reverso with the symbol of the Salam Centre in lacquer: a red heart.
A hand on the heart, that of the artist, on the red carpet of the Festival, as a symbol of personal support for the Salam Centre project.
