The Swatch Touch 2011 : novelties already available in stores
By MyWatch
Swiss fashion brand Swatch presents Swatch Touch 2011, a colourful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons.
On the style front, Swatch Touch 2011 brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electric sounds, boarders up on snow and surf, riders taking life to extremes.
Swatch Touch 2011 models give touch-screen access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls —no pushbuttons— and can activate the screen’s built-in backlight to assure readability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch’s 2011 curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch. Ergonomic in every detail, the smooth integration of the watch head and strap makes Swatch Touch 2011 a real pleasure to wear.
By far the biggest numerals on the Swatch Touch 2011 screen are the seconds: animated like the seconds hand on an analogue watch, they are constantly changing, alive, giving rhythm and a pulse to life in the digital age. They are, in fact, the “heart” of the watch—Swatch on the move. Swatch Touch’s 2011 digital numerals are set off against a solid colour background and feature colour-matched plastic cases and silicone straps in a range of fashionable colours.
SURB100 – SWATCH TOUCH BLACK
Model: Swatch Touch
Display: black with golden Arabic numerals and touch screen
Case: solid black plastic
Strap: solid black silicone
SURB105 – SWATCH TOUCH CAMOUFLAGE
Model: Swatch Touch
Display: black with golden Arabic numerals and touch screen
Case: solid black plastic with camouflage print
Strap: solid black silicone with camouflage print
SURP100 – SWATCH TOUCH PINK
Model: Swatch Touch
Display: fuchsia with black Arabic numerals and touch screen
Case: solid fuchsia plastic
Strap: solid fuchsia silicone
SURS100 – SWATCH TOUCH BLUE
Model: Swatch Touch
Display: light blue with black Arabic numerals and touch screen
Case: solid light blue plastic
Strap: solid light blue silicone
SURV100 – SWATCH TOUCH PURPLE
Model: Swatch Touch
Display: purple with light purple Arabic numerals and touch screen
Case: solid purple plastic
Strap: solid purple silicone
SURW100 – SWATCH TOUCH WHITE
Model: Swatch Touch
Display: white with mirrored Arabic numerals and touch screen
Case: solid white plastic
Strap: solid white silicone
