A pop-up store for the new Première of Chanel

PREMIERE WATCH
THE PREMIERE WATCH POP-UP BOUTIQUE

In honor of the new “Première” watch – a reinterpretation of the original chain bracelet model – CHANEL opens a pop-up boutique dedicated to its first iconic timepiece, at 19 rue Cambon.

In addition to the new collection, various models marking the history of the Première watch since 1987 will be on display: in black or white ceramic, on a rubber or interwoven leather chain bracelet.

Juxtaposing stark white walls and black hardwood floors, the 20 sq. meter space boasts a very modern appeal. An interior glass window provides a trompe l’oeil view of Place Vendôme, whose octagonal shape served as the inspiration for the watch’s case.

CHANEL – “PREMIERE” POP-UP BOUTIQUE
19 rue Cambon – 75001 Paris
Open until December 31, 2013
Monday to Saturday, from 10 am to 7 pm

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