Audemars Piguet opens its new AP House in Milan, Italy. The new AP House Milano boasts five floors of watchmaking wonders, in a cross-disciplinary space, a hybridized place that blends history, heritage, the watchmaking skills of the Swiss Maison born in 1875, and all the aspects of the Milanese way of life – its design, its cuisine, its music, and its arts. The whole experience culminates in a magical virtual reality journey.