Frédérique Constant in partnership with The World Heart Federation

In collaboration with California’s luxury retailer Chong Hing Jewelers, a public donation ceremony held at Chong Hing’s San Gabriel location will mark the official announcement of Frédérique Constant’s first-ever partnership with The World Heart Federation.

The opening ceremony will include a presentation from Ms. Shu Qi, Frédérique Constant US President Ralph Simons, World Heart Federation Board Member and Chair of Scientific, Policy and Advocacy Committee Dr Ann Bolger, and their Chief Science Officer Dr Kathryn Taubert, and Ronald & Ellen Lee, retail leaders and founder of Chong Hing Jewelers. Frédérique Constant’s new partnership announcement will close with a donation check of $50,000 handed over to Dr Ann Bolger by US President Ralph Simons. Nearly a thousand community members and dignitaries are expected in attendance.

As a brand that has shown generous support towards heart-health organizations since 2008 with the launch of its best-selling Ladies Automatic Double Heart Collection, Frédérique Constant’s Ralph Simons shares, “The World Heart Federation is the apex of organizations leading the global fight against heart disease and stroke. It is an honor for Frédérique Constant to align and contribute to the research of such internationally recognized doctors and survey teams.”

In its first partnership with The World Heart Federation, Frédérique Constant supported a new multi-national survey conducted in Brazil, India, UK, and the USA through an unrestricted educational grant that revealed a general gap in heart-health knowledge. Together, with exclusively designed and limited edition ladies automatic Double Heart watch model launching early next year, Frédérique Constant will continue to heighten and prolong awareness through 2013, further highlighting the focus of this year’s World Heart Day – the prevention of Cardiovascular Disease among women and children.

A closing Charity gala dinner in Downtown’s historic Biltmore Millenium Hotel will follow the daytime ceremony where Chinese movie star Ms Shu Qi will join over one hundred community dignitaries for a private celebration. Together with Frédérique Constant, The World Heart Federation, and Chong Hing Jewelers, the actress will deliver a final toast in honor of World Heart Day.

Founded in 1988 by Aletta and Peter Stas and driven by passion, Frédérique Constant has grown into one of the larger Swiss watch manufacturers. Frédérique Constant positions itself in the Accessible Luxury segment, with most of its watches selling at USD 1’000-5’000 retail. Frédérique Constant watches are defined by their high quality, differentiation and precision in design and manufacture. Each of Frédérique Constant timepiece is assembled by hand and extensively controlled with latest equipment to ensure maximum quality. The brand innovates to offer creativity and exceptional value.

Over the years, Frédérique Constant has earned a reputation as a leading maker of Swiss luxury watches despite the relative youth of the brand. The quality of the timepieces and the detail involved in crafting each watch is only part of the success story; the rest was driven by watch aficionados and lovers of the brand who saw that there was something different and unique in its offering. It is appealing to this same group of people that Frédérique Constant hopes to make a difference in the lives of many by soliciting their support to extend the same affection they have for the brand, towards charities and causes we are associated with.

From the Ladies Automatic Double Heart Beat Collection, $50 from each watch sold in the world is donated to various charities. These charities, such International Children’s Heart Federation, American Heart Association, Par Coeur Eva Longoria, or The World Heart Federation include all those related to the heart and children.

For over forty-two years, some of the finest gems, jewelry and timepieces have passed through the doors of Chong Hing Jewelers. Priding itself as a purveyor of high-end luxury, Chong Hing Jewelers offers an eclectic range of styles with over 30 brands. Founded in 1970 by the Lee family in Los Angeles, Chong Hing Jewelers has expanded to include five stores in California. Southern California stores in Chinatown Los Angeles, San Gabriel and Rowland Heights. For Northern California, Milpitas and CH Premier store in Valley Fair.

The World Heart Federation is dedicated to leading the global fight against heart disease and stroke, with a focus on low- and middle-income countries, via a united community of more than 200 member organizations. With its members, the World Heart Federation works to build global commitment to addressing cardiovascular health at the policy level, generates and exchanges ideas, shares best practice, advances scientific knowledge and promotes knowledge transfer to tackle cardiovascular disease – the world’s number one killer www.worldheart.org; Twitter: twitter.com/worldheartfed; Facebook page: facebook.com/worldheartfederation