It’s 2023, which means the G-Shock by Casio is turning 40. For the anniversary of the brand’s self-claimed unbreakable watch, Frank Sans C decided to see it with his own eyes at the G-Shock boutique, 5 rue Sainte-Croix de la Bretonnerie in the 4th arrondissement in Paris. There, Division Director of Casio France Xavier de la Croix and Retail Manager Guillaume Jeanne were ready to answer all his questions about the watch. Groundbreaking… but never breaking.