Hublot teams up with Ferrari at the heart of the Italian Grand Prix
Alongside the 55th edition of the Italian Grand Prix, Hublot has invited friends of the brand to experience a travel to the heart of the legend Ferrari and feel the beating pulse of the mythical race held at the Monza circuit
The Italian Formula 1TM Grand Prix has been on the world championship calendar since 1950. It has always been held at the Monza circuit. This legendary event is Ferrari’s home race. Hublot has invited friends of the brand to experience a multi-faceted tour of the venue alongside this 55th edition. The visitors will travel to the heart of the legend to experience the world of Scuderia Ferrari and feel the beating pulse of the race. This immersion experience will include all areas from the stand to the paddock and the start line to the final podium as well as interviews with the drivers.
Behind the scenes of a legend
Hublot is unveiling its latest campaign in Milan, the capital of fashion and design. The “Swiss Corner” venue is a meeting point between Switzerland and Italy. Hublot and Ferrari are both pioneers in their fields. They share a respect for traditions and a belief that their futures are shaped by their ability to innovate. Julien Vallon has developed a new visual communications campaign to express the shared history of the two brands. Through balance and beauty, the campaign explores what makes a legend.
A shot taken on the roof of Ferrari’s historic Maranello headquarters, home to both the sports car manufacturer and the racing team, depicts the legendary letters of the brand famed for its prancing horse. It shows Maurizio Arrivabene – Scuderia Ferrari’s Team Principal, responsible for sporting management. Arrivabene is a proven leader, and no stranger to Formula 1, having been involved for more than 25 years. His is the voice of experience, tradition and success. Forward-looking, he wears on his wrist a 18-carat gold watch bearing the classic, distinctive hallmarks of Hublot’s iconic Classic Fusion collection.
Classic Fusion Ultra Thin. Something completely new for the Hublot brand: an extra-thin watch, a Classic Fusion whose design has been refined, while retaining the dynamic and modern codes immediately recognisable as Hublot. With a 45 mm diameter, this watch is equipped with a movement just 2.90 mm thick, developed by Hublot. Exhibiting a marvellous balance between the classic extra-thin look, a symbol of watchmaking art, and Hubot’s trademark dynamic and modern design, this piece is a fine exercise in style, providing a wonderful demonstration of the principle of fusion between Tradition and Modernity.
The campaign is discreet and stylish, calling to mind beauty, technical expertise, legends and stylish living.
Supremacy and records
Formula 1TM dominates motor racing. Over the last seventy years, Scuderia Ferrari has consistently held the majority of Formula 1TM records. These include number of seasons, Grand Prix participations, points scored, race wins, pole positions and drivers’ and constructors’ championship wins. This excellent record has been achieved by triumphing over challenges, pushing back the boundaries and constantly persevering.
Hublot also belongs to this peerless league, and has collected its own list of records. The MP-05 LaFerrari All Black is one example. The LaFerrari watch was created in homage to the supercar. It was entirely designed, styled and developed by Hublot’s engineers and watchmakers.
MP-05 La Ferrari All Black.
50-day power reserve. The 50-day power reserve is a record for a manually-wound tourbillon wristwatch. The watch is highly distinctive, its sapphire crystal styled to echo the lines of the car. Eleven barrels are set in line to form the backbone of the watch, and the movement displays the time on cylinders. With 637 components, the movement contains more parts than the movement of any other Hublot watch.
The two brands share a vision to constantly improve performance, innovate and develop pioneering materials. True to this vision, in 2015, Hublot presented its exclusive composite, created by combining carbon and metal, two components incapable of forming an alloy. This original composite with its innovative style is employed as a signature on the bezel of the Big Bang Ferrari Carbon.
Big Bang Ferrari Carbon.
Following on from Magic Gold – the manufacture’s scratch-resistant 18-carat gold – Hublot’s R&D department has once again surpassed itself for the Ferrari collection. With a dual-material carbon bezel encrusted with gold or titanium, the Big Bang Ferrari Carbon plays on contrast. The fusion of materials is both attractive and innovative. Six months of R&D were required to structure the layers of material for the bezel, so that the metal could be encrusted into the carbon evenly. The Big Bang Ferrari Carbon is fitted with Hublot’s Unico movement, presented in an All Black version for the first time.
