Opening of a A. Lange & Söhne boutique in Dubail

The A. Lange & Söhne boutique in the Dubai Mall is the largest of the Saxon watch brand, with a sales floor of close to 2,000 square feet. As of 26th September 2012, watch aficionados can experience the prestigious Saxon watchmaking brand first-hand. Guests at the inauguration ceremony were also introduced to the new limited edition model which will only be available in the A. Lange & Söhne boutiques: the LANGE ZEITWERK HANDWERKSKUNST. A watch that is distinguished by its masterful case, dial and movement decorations and that is exemplary of the craftsmanship and watchmaking excellence of A. Lange & Söhne. An engraver from the Manufaktur was in attendance to show guests how the balance and escape wheel cocks are hand-decorated on each of the only 30 pieces in this special edition. And a Lange watchmaker allowed guests to watch his meticulous work over his shoulder.

“Our watches are currently available in 57 countries through the best jewellers. With Dubai, we are now opening our seventh boutique worldwide and the second one in the United Arab Emirates,” explained Lange CEO Wilhelm Schmid at an international press conference on 26th September. In July, A. Lange & Söhne had opened a boutique in the Etihad Towers in Abu Dhabi. “Our boutiques, however far from the brand’s Saxon homeland, emanate the true atmosphere of our brand tradition, giving connoisseurs of fine watches the opportunity for an impressive experience of the history and philosophy of Lange’s watchmaking artistry and craftsmanship,” Wilhelm Schmid added.

With the establishment of his Manufacture in 1845, the Dresden watchmaker Ferdinand A. Lange laid the foundation for Saxony’s precision watchmaking industry. His precious pocket-watches remain highly coveted among collectors all over the world. Today, following the comeback in 1990 by his great-grandson Walter Lange, Lange crafts only a few thousand wristwatches in gold or platinum per year. They are endowed exclusively with proprietary movements that are lavishly decorated and assembled by hand. In a period of little more than 20 years, A. Lange & Söhne has developed more than 40 Manufacture calibres and secured a top-tier position among the world’s finest watch brands. Its biggest successes include innovative timekeeping instruments like the LANGE 1 with the first outsize date in a regularly produced wristwatch and the LANGE ZEITWERK with its perfectly legible, precisely jumping numerals: both have become icons of the venerable brand.