The Manufacture Jaeger-LeCoultre is for the electric cars
By MyWatch
In order to minimise the environmental impact of its activities, the Grande Maison is investing in electric vehicles.
The general increase in the Manufacture’s workforce – which numbers 1,200 employees in 2012 – has meant taking responsibility with regard to the community, particularly in terms of pollution and noise levels linked with different means of transport. After setting up public transport service by bus and encouraging car-sharing since October 2007, Jaeger-LeCoultre is now confirming its commitment to environmental protection by replacing one of its company cars with an electric car branded Jaeger-LeCoultre.
The electric car will not only be used by the Manufacture’s corporate services, but will also be available several days a week for employees to test this rapidly growing technology. Jaeger-LeCoultre is also devoting three parking places to employees’ electric cars. The three spots will be equipped with an electric terminal for recharging the vehicles during the day.
This initiative lends a new dimension to the more global sustainable transportation or “soft mobility” project initiated by the Manufacture a few years ago. In addition to improving the impact of the Great House’s activities on the environment, the aim is to raise awareness amongst employees regarding electric cars while facilitating the use thereof.
Manufacture Jaeger-LeCoultre powered by green electricity
In 2009, with the extension of the Manufacture, a new dimension was added to the Making Time More Beautiful project. Solar panels were installed on the roof of the new building in order to supply all its hot water requirements and around a third of its electrical needs. For the remaining two thirds, the Manufacture chose to use a local source of eco-friendly electricity by acquiring eco-hydropower from Romande Energie. This green power is produced using water from the lakes and rivers in the Vallée de Joux. This approach earned the Manufacture Jaeger-LeCoultre the Hydro-locale label and thus emphasies its desire to promote regional potential and clean energy resources.
Manufacture Jaeger-LeCoultre
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 179 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing 1,231 calibres and 398 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.
