Tudor wins the Revival prize at the 2013 Grand Prix d’Horlogerie de Genève
The Revival prize, a category introduced into the competition rules for the first time in 2012, rewards “the best watch, among the ten categories or elected by the jury, that offers a contemporary reinterpretation or reissue of an iconic historical model.” This prize is the third to honour the TUDOR Heritage Black Bay watch since its official presentation, having already garnered awards in London and Singapore.
The TUDOR Heritage Black Bay is one of the key models in the line of Heritage products forming the backbone of the brand’s collection. Serving both to convey TUDOR’s genetic heritage and to define the codes of its new stylistic identity, this line is distinguished by a unique and pioneering creative process of reinterpreting the brand’s heritage that is most powerfully
embodied in the TUDOR Heritage Black Bay. Epitomising a full-on collision between past and present, it is not a re-edition of an historical model, but instead the stylistic quintessence of almost 60 years of iconic diver’s watches instilled into a timepiece blending modern design with impressive performances.
The general lines, the spirit of the dial and the domed glass of the TUDOR Heritage Black Bay are all inherited from the brand’s fi rst diver’s watch, the 1954 TUDOR Submariner. Its burgundy-red unidirectional rotatable bezel was fi rst seen on 1970s models, while its distinctive hands also referred to by collectors as “snow? akes” were used on TUDOR watches from 1969 through to the late 1970s. These multiple references to the brand’s aesthetic heritage, subtly associated with a deliberate choice of colours as well as contemporary design elements such as its 41 mm case and its two straps, endow the TUDOR Heritage Black Bay with a powerful identity that heralds the future of TUDOR.
Registered in 1926 and offi cially launched in 1946 – the founding year of the company Montres Tudor SA – TUDOR is positioned in the so-called premium price segment, corresponding to watches retailing for between 2,000 and 6,000 Swiss francs. Since 2010 and the launch of its fi rst Heritage line model, the Heritage Chrono, TUDOR has been experiencing a new surge that is expressed by a stronger presence in Asia, notably through a number of monobrand boutiques, as well as in Europe, along with a broad-scale new commitment to the North American market.
Designed, developed and assembled in the brand’s Geneva workshops, TUDOR watches are enriched with in-house technical solutions protected by patents. They feature a distinctive retro-chic styling and a unique quality-price ratio.
The Grand Prix d’Horlogerie de Genève is a stellar highlight of the watch industry calendar. With its award ceremony annually held in the prestigious Grand Théâtre de Genève since 2001 and attended by leading industry fi gures, high profi le politicians and personalities, it has secured a truly international reputation.
