{"lien_WSTV":"","tax_name":"deprecated","tax_rate":20,"id_manufacturer":"0","id_supplier":"0","id_category_default":"302","id_shop_default":"1","manufacturer_name":false,"supplier_name":false,"name":"Capeland Chronographe Flyback","description":"<p><strong>Baume & Mercier 2012: spirit and expertise <\/strong><br \/><br \/>As the year 2012 unfolds, Baume & Mercier is firmly entrenched in its new territory of seaside living in the Hamptons. With the Hamptons embodying an underlying value structure of family ties, creative spirit, rich authenticity and relaxing moments \u2013 it is the perfect backdrop to underscore Baume & Mercier\u2019s coinciding core DNA and philosophies, and to reinforce its commitment to style, quality and technical expertise. <br \/><br \/>Since its founding in 1830, Baume & Mercier has been dedicated to innovation and watchmaking excellence, and has quickly garnered international recognition as the watch brand with which to celebrate life\u2019s special moments.Today, the brand continues with its design creed, artfully rising to the challenge of creating affordable luxury timepieces that are inherently powerful and enticing \u2013 inside and out.\u00a0 The newest watches released for 2012 incorporate key design elements and reflect the brand\u2019s prolific abilities in product development and execution. <br \/><br \/>In fact, Baume & Mercier employs a triple-tier system for product development that blends market research, creative conceptualization and technical application. The result is embodied in remarkable high-quality, harmoniously balanced timepieces. <br \/><br \/>Baume & Mercier\u2019s unique style is evident in many important signature watch details, including ergonomic lines, and warm, earthy tones that reflect the brand\u2019s territory, and are included in each collection -- with perhaps the strongest portrayal in the historically inspired, recently revamped Hampton collection. Additionally, the brand adeptly personifies its creativity and forward-thinking visions in its newest ultra-feminine Linea pieces.\u00a0 Linea collection is the essence of versatility, thanks to its interchangeable straps, and to the brand\u2019s new infusion of fashion-forward color choices, with seasonal changes.\u00a0 Also, with the addition of automatic models, and of a strikingly alluring trapezoid bezel setting on some creations \u2014this line becomes, more than ever before, one for women to wear exactly as they want in order to make their own personal statement of individuality. <br \/><br \/>Technical excellence reigns in the company\u2019s newest additions to the adventurous, sporty-chic Capeland series and in the Classima lines. In each of these, Baume & Mercier pushes the envelope, adding important watchmaking characteristics that underline its dedication to precision and quality. Sapphire case backs, varied case sizes, more top-quality automatic calibers, and the addition of attractive functions such as flyback chronographs on some newest renditions. The new watches for 2012 not only further strengthen Baume & Mercier\u2019s pedigree, but also enhance its internationally recognized status as the watch brand with which to time life\u2019s special moments. <br \/><br \/><strong>Product Development: a triangular triumvirate <\/strong><br \/><br \/>A behind-the-scenes backstage look at the involved procedures this legendary Maison employs when developing its timepieces, or collections, demonstrates both its centuries of expertise and knowledge, and its visionary approach. <br \/><br \/>In fact, the detailed product development process at Baume & Mercier is a complex cohesion of research, imaginative expertise and technical application. The triangular-shaped process that eventually evolves into the top-quality, reliable and alluring Baume & Mercier collections begins in the market research realm, and then expands to creative design and into the technical development and assembling of components. <br \/><br \/>Walking backstage, through the halls of the Baume & Mercier Maison d\u2019Horlogerie is a magnificent blend of heritage and modernity, of authenticity and creativity. The heartbeat of production begins in the state-of-the-art marketing department, where complete analysis is implemented based on trends in design, lifestyle, and watchmaking. Naturally, this luxury brand \u2013 which has been catering to the needs and demands of its customers for 182 years \u2013 also takes into account customer preferences and predilections.\u00a0 Together, this team analyzes the research, seeking to employ the strongest results in terms of timepiece elements such as functions, themes and styling. <br \/><br \/>The proficient marketing team, empowered by its research and investigation, embarks on an overall strategy for new product direction.\u00a0 Not only does this department determine which of the new creations are destined to become best-sellers, but also it examines existing collections \u2013 seeking always to enhance or reduce a series in order to continually improve and better satiate customers. When satisfied with the plans for the ensuing year, the marketing team assembles a detailed brief for the design team.\u00a0 <br \/><br \/>Working harmoniously together, the design team concisely interprets and translates the marketing analysis, developing visionary product concepts. The design team at Baume & Mercier travels the world for inspiration, considers the changing lifestyles of its customers and regularly explores new dimensions of colors, shapes, sizes and functions. It then brings together its knowledge and design expertise into new and inventive products.\u00a0 Indeed, design of a watch, or a series of watches, is an artful work \u2013 a labyrinth of creative energy grounded in reality, with a touch of unparalleled individuality.<br \/><br \/>The result of the design team \u2013 developed via a harmonious cross expertise of departments \u2013 breathes life in the technical development department. Here, the technical craftsmen and women \u2013 masters of their horological trade \u2013 re-interpret yet again the product vision. Here, the department examines the feasibility of the functions, shapes, finishes and accent pieces such as dials, hands, bracelets, etc. This department develops the tools that will enable the masterpieces to finally take shape and become reality.\u00a0 This triangular-shaped journey for developing a collection is, in a sense, a passionate triumvirate of knowledge, imagination and excellence. <br \/><br \/><strong>Capeland captures authentic moments <\/strong><br \/><br \/>Each of Baume & Mercier\u2019s collections possesses its own lineage, offering immediately identifiable features that reflect the line\u2019s heritage and inspiration. The sport-chic Capeland series of men\u2019s exclusive automatic chronographs superbly demonstrates this.\u00a0 The series deftly blends historical tradition with contemporary style and elegant appeal \u2013 enabling the wearer to celebrate each of life\u2019s moments. Inspired by a 1948 single-push piece chronograph vintage model, the generous round case of Capeland is classic yet relaxed, and offers a distinctive look. Designed for easy daily wear, the Capeland was conceived of as a traveler\u2019s\u00a0 watch. The charismatic series epitomizes a relaxed lifestyle and strength of character. Indeed, in the true scope of Baume & Mercier\u2019s DNA, the Capeland resolutely embodies shapes, colors and authentic functions that uniquely represent the brand\u2019s universe of seaside living at its best. <br \/><br \/>Distinctly for 2012, Baume & Mercier enhances the Capeland offerings \u2013 retaining many of its distinctive attributes (including Arabic numerals, tachymeter and telemeter scales, and retro-styled short horns), but adding a larger case size and new complementary two-tone colors for the dial in the core range.\u00a0 Baume & Mercier has also enhanced the collection with the introduction of a new trendy blue tone, either on a dial or as an alligator strap. The newest pieces \u2013 now offered in 44mm in addition to the existing 42mm \u2013 sport a sapphire case back revealing the movement. To reinforce the line\u2019s position as a casual sport-chic watch, each size is proposed with either a bold metal bracelet or an alligator strap.\u00a0 Certain Capeland watches in the new unveilings feature an entirely new integrated yet ergonomically curved metal bracelet with triple folding security clasp system. The 2012 Capeland collection consists of an inviting 13 new models, including a new stainless steel emblematic piece with reinterpreted dial. <br \/><br \/><strong>Capeland\u2019s \u201cMoment\u201d: <\/strong><br \/><br \/>While Baume & Mercier is known for timing life\u2019s moments, each of its collections also enjoys a specific and important moment in the development stage. In the 2012 Capeland unveilings, that significant moment emerged in the design stages.\u00a0 In fact, it was the input from the design team that led the brand to imagine an entirely new stainless steel bracelet. The design team was looking for a way to further enhance the generous curves that reinforce the Capeland\u2019s vintage heritage, and that offer comfort and harmonious integration with the general aesthetic of the \u201cgalet\u201d pocket watch case design.\u00a0 The result of dedication to style and fit comes in the form not only of the new security folding clasp system, but also in decidedly curved bracelet links that offer a truly individual look.<br \/><br \/><strong>Baume & Mercier significantly enhances its much-coveted Capeland core collection\u00a0\u00a0 <\/strong><br \/><br \/>Dubbed the chronograph of authentic moments, the warm, inviting look of the Capeland makes it a watch for all seasons, all lifestyles. These automatic chronographs are built with top-quality movements and feature striking details on the dials, including Arabic numerals, Superluminova* accents and distinctively designed and colored tachymeter and telemeter scales.<br \/><br \/><strong>New dial tone for Capeland Emblematic\u00a0 (Capeland 10068) <\/strong><br \/><br \/>The current emblematic piece in the Capeland line has been so successful that Baume & Mercier rounds it out with a steel polished and satin-finished case with opaline black dial with gilt tachymeter scale, matching gilt hands. Equipped with a warm light brown alligator, the watch is based on the La Joux-Perret 8147-2 manufacture flyback chronograph caliber. <br \/><br \/>To create this watch, the base movement has been modified by the Baume & Mercier development team to become a flyback, which allows the wearer to switch from one chronograph reading to another by pressing the push piece only one time instead of three times.\u00a0 The domed watch dial, with \u201cBreguet\u201d type hands, features an off-centered minutes counter and a date aperture at 4:30.\u00a0 In fact, the positioning of the date display\u00a0 at 4:30, along with the repositioning of the 30-minutes counter at 3:00 instead of 12:00, required the integration of the additional module created by the brand.\u00a0 The timepiece is composed of\u00a0 a \u201cChev\u00e9\u201d- shape anti-glare and scratch resistant sapphire crystal. <br \/><br \/>Not only is the watch beautifully recognized on the outside, but also on the inside, visible through the sapphire crystal case back. The oscillating weight, personalized for Baume & Mercier, features the Greek PHI letter as a symbol of balance and perfection. <br \/><br \/>The weight has been worked in a skeleton style and is superbly decorated with the \u201cC\u00f4tes de Gen\u00e8ve\u201d decor. Additionally, certain interior rubies have been modified in shape on the train wheel bridge and on the automatic device\u2019s lower bridge in order to give a polished appearance to the ruby rims. Finally, the Bi-compax* caliber is meticulously finished with blued steel screws and a circular-grained finish for the plate and the bridges. <br \/><br \/>The artistic craftsmanship involved in this emblematic leader piece, along with the sleek black dial choice, evoke a strong sense of sport-chic sophisticate inherent in the brand\u2019s core DNA and its new seaside living universe.<\/p>","description_short":"","quantity":0,"minimal_quantity":"1","available_now":"","available_later":"","price":5750,"specificPrice":false,"additional_shipping_cost":"0.00","wholesale_price":"0.000000","on_sale":"0","online_only":"0","unity":"","unit_price":0,"unit_price_ratio":"0.000000","ecotax":"0.000000","reference":"M0A10068","supplier_reference":"MOA10068","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"0.000000","ean13":"","upc":"","link_rewrite":"capeland-chronographe-flyback","meta_description":"Baume & Mercier 2012: spirit and expertise As the year 2012 unfolds, Baume & Mercier is firmly entrenched in its new territory of seaside living in the Hampt...","meta_keywords":"","meta_title":"Watch Baume & Mercier Capeland Chronographe Flyback | Capeland M0A10068 Steel - Aligator Bracelet","quantity_discount":"0","customizable":"0","new":false,"uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"404","id_product_redirected":"0","available_for_order":"0","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","date_add":"2015-08-03 22:47:21","date_upd":"2015-12-22 12:02:13","tags":false,"base_price":"5750.000000","id_tax_rules_group":"1","id_color_default":0,"advanced_stock_management":"0","out_of_stock":0,"depends_on_stock":false,"isFullyLoaded":true,"cache_is_pack":"0","cache_has_attachments":"1","is_virtual":"0","id_pack_product_attribute":null,"cache_default_attribute":"0","category":"capeland","pack_stock_type":"3","id":3006,"id_shop_list":null,"force_id":false,"customization_required":false}
{"Compl\u00e9ment":"Steel - Aligator Bracelet","Statut de vente":"En vente depuis","Date":"2012","Pi\u00e8ce unique":"No","S\u00e9rie limit\u00e9e":"No","Sexe":"Homme","Gaucher":"No","Diam\u00e8tre":"44","Epaisseur":"16.50","Types":"Self-winding","Styles":"Sporty, Vintage","Calibre_autre":"La Joux-Perret 8147-2","Calibre distinction":"C\u00f4tes de Gen\u00e8ve","Affichage_autre":"Breguet shape golded hands","Complication":"Flyback Chronograph, Small Seconds, Tachymeter's scale, 30-Minute Counter, Telemeter's scale","Mati\u00e8re du bo\u00eetier":"Steel","Mati\u00e8re du bo\u00eetier_autre":"Polished and satin-finished","Particularit\u00e9 du boitier":"Sapphire caseback","Etanch\u00e9it\u00e9":"50 meters","Forme":"Round","Cadran":"Domed","Couleur du cadran":"Black","Index":"Arabic numerals","Verre":"Sapphire, Antireflective coating","Verre_autre":"Chev\u00e9 shaped","Mati\u00e8re du bracelet":"Alligator leather","Fermeture du bracelet":"Pin buckle","Couleur du bracelet":"Brown","Plus de caract\u00e9ristiques":"Movement<br \/>Open worked oscillating weight adorned with \u201cC\u00f4tes de Gen\u00e8ve\u201d. snailed<br \/>d\u00e9cor and PHI symbol<br \/>Jewels: 27<br \/>Power reserve: 48 hours<br \/>Frequency: 4 Hz"}
Capeland Chronographe Flyback
M0A10068
| Brand : | Baume & Mercier |
| Collection : | Capeland |
| Model : | Capeland Chronographe Flyback |
| Reference : | M0A10068 |
| Complement : | Steel - Aligator Bracelet |
| On sale : | 2012 |
PDF INDEX CARD
-
Brand : Baume & Mercier Collection : Capeland Model : Capeland Chronographe Flyback Reference : M0A10068 Complement : Steel - Aligator Bracelet On sale : 2012 List Price : 6 900 € Diameter : 44 mm Thickness : 16.50 mm Styles : Sporty Vintage Types : Self-winding Calibre : La Joux-Perret 8147-2 Calibre distinction : Côtes de Genève Complication : Flyback Chronograph Small Seconds Tachymeter's scale 30-Minute Counter Telemeter's scale Case material : Steel Polished and satin-finished Case peculiarity : Sapphire caseback Shape : Round Water-resistance : 50 meters Dial : Domed Dial color : Black Display : Breguet shape golded hands Indexes : Arabic numerals Glass : Sapphire Antireflective coating Chevé shaped Strap material : Alligator leather Strap color : Brown Strap clasp : Pin buckle + More characteristics : Movement
Open worked oscillating weight adorned with “Côtes de Genève”. snailed
décor and PHI symbol
Jewels: 27
Power reserve: 48 hours
Frequency: 4 Hz
DESCRIPTION
Baume & Mercier 2012: spirit and expertise
As the year 2012 unfolds, Baume & Mercier is firmly entrenched in its new territory of seaside living in the Hamptons. With the Hamptons embodying an underlying value structure of family ties, creative spirit, rich authenticity and relaxing moments – it is the perfect backdrop to underscore Baume & Mercier’s coinciding core DNA and philosophies, and to reinforce its commitment to style, quality and technical expertise.
Since its founding in 1830, Baume & Mercier has been dedicated to innovation and watchmaking excellence, and has quickly garnered international recognition as the watch brand with which to celebrate life’s special moments.Today, the brand continues with its design creed, artfully rising to the challenge of creating affordable luxury timepieces that are inherently powerful and enticing – inside and out. The newest watches released for 2012 incorporate key design elements and reflect the brand’s prolific abilities in product development and execution.
In fact, Baume & Mercier employs a triple-tier system for product development that blends market research, creative conceptualization and technical application. The result is embodied in remarkable high-quality, harmoniously balanced timepieces.
Baume & Mercier’s unique style is evident in many important signature watch details, including ergonomic lines, and warm, earthy tones that reflect the brand’s territory, and are included in each collection -- with perhaps the strongest portrayal in the historically inspired, recently revamped Hampton collection. Additionally, the brand adeptly personifies its creativity and forward-thinking visions in its newest ultra-feminine Linea pieces. Linea collection is the essence of versatility, thanks to its interchangeable straps, and to the brand’s new infusion of fashion-forward color choices, with seasonal changes. Also, with the addition of automatic models, and of a strikingly alluring trapezoid bezel setting on some creations —this line becomes, more than ever before, one for women to wear exactly as they want in order to make their own personal statement of individuality.
Technical excellence reigns in the company’s newest additions to the adventurous, sporty-chic Capeland series and in the Classima lines. In each of these, Baume & Mercier pushes the envelope, adding important watchmaking characteristics that underline its dedication to precision and quality. Sapphire case backs, varied case sizes, more top-quality automatic calibers, and the addition of attractive functions such as flyback chronographs on some newest renditions. The new watches for 2012 not only further strengthen Baume & Mercier’s pedigree, but also enhance its internationally recognized status as the watch brand with which to time life’s special moments.
Product Development: a triangular triumvirate
A behind-the-scenes backstage look at the involved procedures this legendary Maison employs when developing its timepieces, or collections, demonstrates both its centuries of expertise and knowledge, and its visionary approach.
In fact, the detailed product development process at Baume & Mercier is a complex cohesion of research, imaginative expertise and technical application. The triangular-shaped process that eventually evolves into the top-quality, reliable and alluring Baume & Mercier collections begins in the market research realm, and then expands to creative design and into the technical development and assembling of components.
Walking backstage, through the halls of the Baume & Mercier Maison d’Horlogerie is a magnificent blend of heritage and modernity, of authenticity and creativity. The heartbeat of production begins in the state-of-the-art marketing department, where complete analysis is implemented based on trends in design, lifestyle, and watchmaking. Naturally, this luxury brand – which has been catering to the needs and demands of its customers for 182 years – also takes into account customer preferences and predilections. Together, this team analyzes the research, seeking to employ the strongest results in terms of timepiece elements such as functions, themes and styling.
The proficient marketing team, empowered by its research and investigation, embarks on an overall strategy for new product direction. Not only does this department determine which of the new creations are destined to become best-sellers, but also it examines existing collections – seeking always to enhance or reduce a series in order to continually improve and better satiate customers. When satisfied with the plans for the ensuing year, the marketing team assembles a detailed brief for the design team.
Working harmoniously together, the design team concisely interprets and translates the marketing analysis, developing visionary product concepts. The design team at Baume & Mercier travels the world for inspiration, considers the changing lifestyles of its customers and regularly explores new dimensions of colors, shapes, sizes and functions. It then brings together its knowledge and design expertise into new and inventive products. Indeed, design of a watch, or a series of watches, is an artful work – a labyrinth of creative energy grounded in reality, with a touch of unparalleled individuality.
The result of the design team – developed via a harmonious cross expertise of departments – breathes life in the technical development department. Here, the technical craftsmen and women – masters of their horological trade – re-interpret yet again the product vision. Here, the department examines the feasibility of the functions, shapes, finishes and accent pieces such as dials, hands, bracelets, etc. This department develops the tools that will enable the masterpieces to finally take shape and become reality. This triangular-shaped journey for developing a collection is, in a sense, a passionate triumvirate of knowledge, imagination and excellence.
Capeland captures authentic moments
Each of Baume & Mercier’s collections possesses its own lineage, offering immediately identifiable features that reflect the line’s heritage and inspiration. The sport-chic Capeland series of men’s exclusive automatic chronographs superbly demonstrates this. The series deftly blends historical tradition with contemporary style and elegant appeal – enabling the wearer to celebrate each of life’s moments. Inspired by a 1948 single-push piece chronograph vintage model, the generous round case of Capeland is classic yet relaxed, and offers a distinctive look. Designed for easy daily wear, the Capeland was conceived of as a traveler’s watch. The charismatic series epitomizes a relaxed lifestyle and strength of character. Indeed, in the true scope of Baume & Mercier’s DNA, the Capeland resolutely embodies shapes, colors and authentic functions that uniquely represent the brand’s universe of seaside living at its best.
Distinctly for 2012, Baume & Mercier enhances the Capeland offerings – retaining many of its distinctive attributes (including Arabic numerals, tachymeter and telemeter scales, and retro-styled short horns), but adding a larger case size and new complementary two-tone colors for the dial in the core range. Baume & Mercier has also enhanced the collection with the introduction of a new trendy blue tone, either on a dial or as an alligator strap. The newest pieces – now offered in 44mm in addition to the existing 42mm – sport a sapphire case back revealing the movement. To reinforce the line’s position as a casual sport-chic watch, each size is proposed with either a bold metal bracelet or an alligator strap. Certain Capeland watches in the new unveilings feature an entirely new integrated yet ergonomically curved metal bracelet with triple folding security clasp system. The 2012 Capeland collection consists of an inviting 13 new models, including a new stainless steel emblematic piece with reinterpreted dial.
Capeland’s “Moment”:
While Baume & Mercier is known for timing life’s moments, each of its collections also enjoys a specific and important moment in the development stage. In the 2012 Capeland unveilings, that significant moment emerged in the design stages. In fact, it was the input from the design team that led the brand to imagine an entirely new stainless steel bracelet. The design team was looking for a way to further enhance the generous curves that reinforce the Capeland’s vintage heritage, and that offer comfort and harmonious integration with the general aesthetic of the “galet” pocket watch case design. The result of dedication to style and fit comes in the form not only of the new security folding clasp system, but also in decidedly curved bracelet links that offer a truly individual look.
Baume & Mercier significantly enhances its much-coveted Capeland core collection
Dubbed the chronograph of authentic moments, the warm, inviting look of the Capeland makes it a watch for all seasons, all lifestyles. These automatic chronographs are built with top-quality movements and feature striking details on the dials, including Arabic numerals, Superluminova* accents and distinctively designed and colored tachymeter and telemeter scales.
New dial tone for Capeland Emblematic (Capeland 10068)
The current emblematic piece in the Capeland line has been so successful that Baume & Mercier rounds it out with a steel polished and satin-finished case with opaline black dial with gilt tachymeter scale, matching gilt hands. Equipped with a warm light brown alligator, the watch is based on the La Joux-Perret 8147-2 manufacture flyback chronograph caliber.
To create this watch, the base movement has been modified by the Baume & Mercier development team to become a flyback, which allows the wearer to switch from one chronograph reading to another by pressing the push piece only one time instead of three times. The domed watch dial, with “Breguet” type hands, features an off-centered minutes counter and a date aperture at 4:30. In fact, the positioning of the date display at 4:30, along with the repositioning of the 30-minutes counter at 3:00 instead of 12:00, required the integration of the additional module created by the brand. The timepiece is composed of a “Chevé”- shape anti-glare and scratch resistant sapphire crystal.
Not only is the watch beautifully recognized on the outside, but also on the inside, visible through the sapphire crystal case back. The oscillating weight, personalized for Baume & Mercier, features the Greek PHI letter as a symbol of balance and perfection.
The weight has been worked in a skeleton style and is superbly decorated with the “Côtes de Genève” decor. Additionally, certain interior rubies have been modified in shape on the train wheel bridge and on the automatic device’s lower bridge in order to give a polished appearance to the ruby rims. Finally, the Bi-compax* caliber is meticulously finished with blued steel screws and a circular-grained finish for the plate and the bridges.
The artistic craftsmanship involved in this emblematic leader piece, along with the sleek black dial choice, evoke a strong sense of sport-chic sophisticate inherent in the brand’s core DNA and its new seaside living universe.
Baume & Mercier 2012: spirit and expertise
As the year 2012 unfolds, Baume & Mercier is firmly entrenched in its new territory of seaside living in the Hamptons. With the Hamptons embodying an underlying value structure of family ties, creative spirit, rich authenticity and relaxing moments – it is the perfect backdrop to underscore Baume & Mercier’s coinciding core DNA and philosophies, and to reinforce its commitment to style, quality and technical expertise.
Since its founding in 1830, Baume & Mercier has been dedicated to innovation and watchmaking excellence, and has quickly garnered international recognition as the watch brand with which to celebrate life’s special moments.Today, the brand continues with its design creed, artfully rising to the challenge of creating affordable luxury timepieces that are inherently powerful and enticing – inside and out. The newest watches released for 2012 incorporate key design elements and reflect the brand’s prolific abilities in product development and execution.
In fact, Baume & Mercier employs a triple-tier system for product development that blends market research, creative conceptualization and technical application. The result is embodied in remarkable high-quality, harmoniously balanced timepieces.
Baume & Mercier’s unique style is evident in many important signature watch details, including ergonomic lines, and warm, earthy tones that reflect the brand’s territory, and are included in each collection -- with perhaps the strongest portrayal in the historically inspired, recently revamped Hampton collection. Additionally, the brand adeptly personifies its creativity and forward-thinking visions in its newest ultra-feminine Linea pieces. Linea collection is the essence of versatility, thanks to its interchangeable straps, and to the brand’s new infusion of fashion-forward color choices, with seasonal changes. Also, with the addition of automatic models, and of a strikingly alluring trapezoid bezel setting on some creations —this line becomes, more than ever before, one for women to wear exactly as they want in order to make their own personal statement of individuality.
Technical excellence reigns in the company’s newest additions to the adventurous, sporty-chic Capeland series and in the Classima lines. In each of these, Baume & Mercier pushes the envelope, adding important watchmaking characteristics that underline its dedication to precision and quality. Sapphire case backs, varied case sizes, more top-quality automatic calibers, and the addition of attractive functions such as flyback chronographs on some newest renditions. The new watches for 2012 not only further strengthen Baume & Mercier’s pedigree, but also enhance its internationally recognized status as the watch brand with which to time life’s special moments.
Product Development: a triangular triumvirate
A behind-the-scenes backstage look at the involved procedures this legendary Maison employs when developing its timepieces, or collections, demonstrates both its centuries of expertise and knowledge, and its visionary approach.
In fact, the detailed product development process at Baume & Mercier is a complex cohesion of research, imaginative expertise and technical application. The triangular-shaped process that eventually evolves into the top-quality, reliable and alluring Baume & Mercier collections begins in the market research realm, and then expands to creative design and into the technical development and assembling of components.
Walking backstage, through the halls of the Baume & Mercier Maison d’Horlogerie is a magnificent blend of heritage and modernity, of authenticity and creativity. The heartbeat of production begins in the state-of-the-art marketing department, where complete analysis is implemented based on trends in design, lifestyle, and watchmaking. Naturally, this luxury brand – which has been catering to the needs and demands of its customers for 182 years – also takes into account customer preferences and predilections. Together, this team analyzes the research, seeking to employ the strongest results in terms of timepiece elements such as functions, themes and styling.
The proficient marketing team, empowered by its research and investigation, embarks on an overall strategy for new product direction. Not only does this department determine which of the new creations are destined to become best-sellers, but also it examines existing collections – seeking always to enhance or reduce a series in order to continually improve and better satiate customers. When satisfied with the plans for the ensuing year, the marketing team assembles a detailed brief for the design team.
Working harmoniously together, the design team concisely interprets and translates the marketing analysis, developing visionary product concepts. The design team at Baume & Mercier travels the world for inspiration, considers the changing lifestyles of its customers and regularly explores new dimensions of colors, shapes, sizes and functions. It then brings together its knowledge and design expertise into new and inventive products. Indeed, design of a watch, or a series of watches, is an artful work – a labyrinth of creative energy grounded in reality, with a touch of unparalleled individuality.
The result of the design team – developed via a harmonious cross expertise of departments – breathes life in the technical development department. Here, the technical craftsmen and women – masters of their horological trade – re-interpret yet again the product vision. Here, the department examines the feasibility of the functions, shapes, finishes and accent pieces such as dials, hands, bracelets, etc. This department develops the tools that will enable the masterpieces to finally take shape and become reality. This triangular-shaped journey for developing a collection is, in a sense, a passionate triumvirate of knowledge, imagination and excellence.
Capeland captures authentic moments
Each of Baume & Mercier’s collections possesses its own lineage, offering immediately identifiable features that reflect the line’s heritage and inspiration. The sport-chic Capeland series of men’s exclusive automatic chronographs superbly demonstrates this. The series deftly blends historical tradition with contemporary style and elegant appeal – enabling the wearer to celebrate each of life’s moments. Inspired by a 1948 single-push piece chronograph vintage model, the generous round case of Capeland is classic yet relaxed, and offers a distinctive look. Designed for easy daily wear, the Capeland was conceived of as a traveler’s watch. The charismatic series epitomizes a relaxed lifestyle and strength of character. Indeed, in the true scope of Baume & Mercier’s DNA, the Capeland resolutely embodies shapes, colors and authentic functions that uniquely represent the brand’s universe of seaside living at its best.
Distinctly for 2012, Baume & Mercier enhances the Capeland offerings – retaining many of its distinctive attributes (including Arabic numerals, tachymeter and telemeter scales, and retro-styled short horns), but adding a larger case size and new complementary two-tone colors for the dial in the core range. Baume & Mercier has also enhanced the collection with the introduction of a new trendy blue tone, either on a dial or as an alligator strap. The newest pieces – now offered in 44mm in addition to the existing 42mm – sport a sapphire case back revealing the movement. To reinforce the line’s position as a casual sport-chic watch, each size is proposed with either a bold metal bracelet or an alligator strap. Certain Capeland watches in the new unveilings feature an entirely new integrated yet ergonomically curved metal bracelet with triple folding security clasp system. The 2012 Capeland collection consists of an inviting 13 new models, including a new stainless steel emblematic piece with reinterpreted dial.
Capeland’s “Moment”:
While Baume & Mercier is known for timing life’s moments, each of its collections also enjoys a specific and important moment in the development stage. In the 2012 Capeland unveilings, that significant moment emerged in the design stages. In fact, it was the input from the design team that led the brand to imagine an entirely new stainless steel bracelet. The design team was looking for a way to further enhance the generous curves that reinforce the Capeland’s vintage heritage, and that offer comfort and harmonious integration with the general aesthetic of the “galet” pocket watch case design. The result of dedication to style and fit comes in the form not only of the new security folding clasp system, but also in decidedly curved bracelet links that offer a truly individual look.
Baume & Mercier significantly enhances its much-coveted Capeland core collection
Dubbed the chronograph of authentic moments, the warm, inviting look of the Capeland makes it a watch for all seasons, all lifestyles. These automatic chronographs are built with top-quality movements and feature striking details on the dials, including Arabic numerals, Superluminova* accents and distinctively designed and colored tachymeter and telemeter scales.
New dial tone for Capeland Emblematic (Capeland 10068)
The current emblematic piece in the Capeland line has been so successful that Baume & Mercier rounds it out with a steel polished and satin-finished case with opaline black dial with gilt tachymeter scale, matching gilt hands. Equipped with a warm light brown alligator, the watch is based on the La Joux-Perret 8147-2 manufacture flyback chronograph caliber.
To create this watch, the base movement has been modified by the Baume & Mercier development team to become a flyback, which allows the wearer to switch from one chronograph reading to another by pressing the push piece only one time instead of three times. The domed watch dial, with “Breguet” type hands, features an off-centered minutes counter and a date aperture at 4:30. In fact, the positioning of the date display at 4:30, along with the repositioning of the 30-minutes counter at 3:00 instead of 12:00, required the integration of the additional module created by the brand. The timepiece is composed of a “Chevé”- shape anti-glare and scratch resistant sapphire crystal.
Not only is the watch beautifully recognized on the outside, but also on the inside, visible through the sapphire crystal case back. The oscillating weight, personalized for Baume & Mercier, features the Greek PHI letter as a symbol of balance and perfection.
The weight has been worked in a skeleton style and is superbly decorated with the “Côtes de Genève” decor. Additionally, certain interior rubies have been modified in shape on the train wheel bridge and on the automatic device’s lower bridge in order to give a polished appearance to the ruby rims. Finally, the Bi-compax* caliber is meticulously finished with blued steel screws and a circular-grained finish for the plate and the bridges.
The artistic craftsmanship involved in this emblematic leader piece, along with the sleek black dial choice, evoke a strong sense of sport-chic sophisticate inherent in the brand’s core DNA and its new seaside living universe.
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Brand : Baume & Mercier Collection : Capeland Model : Capeland Chronographe Flyback Reference : M0A10068 Complement : Steel - Aligator Bracelet On sale : 2012 List Price : 6 900 € Diameter : 44 mm Thickness : 16.50 mm Styles : Sporty Vintage Types : Self-winding Calibre : La Joux-Perret 8147-2 Calibre distinction : Côtes de Genève Complication : Flyback Chronograph Small Seconds Tachymeter's scale 30-Minute Counter Telemeter's scale Case material : Steel Polished and satin-finished Case peculiarity : Sapphire caseback Shape : Round Water-resistance : 50 meters Dial : Domed Dial color : Black Display : Breguet shape golded hands Indexes : Arabic numerals Glass : Sapphire Antireflective coating Chevé shaped Strap material : Alligator leather Strap color : Brown Strap clasp : Pin buckle More characteristics : Movement
Open worked oscillating weight adorned with “Côtes de Genève”. snailed
décor and PHI symbol
Jewels: 27
Power reserve: 48 hours
Frequency: 4 Hz