{"lien_WSTV":"","tax_name":"deprecated","tax_rate":20,"id_manufacturer":"0","id_supplier":"0","id_category_default":"304","id_shop_default":"1","manufacturer_name":false,"supplier_name":false,"name":"TAG Heuer Carrera Porsche Chronograph","description":"<div class=\"page\" title=\"Page 1\"><strong>TAG HEUER &amp; PORSCHE ENTER THE STRONGEST-EVER PARTNERSHIP BETWEEN A CAR MANUFACTURER\u00a0AND A WATCH BRAND<\/strong><\/div>\n<div class=\"page\" title=\"Page 1\"><\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><\/p>\n<p><span>Fuelled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>February 2021:\u00a0<\/span><span>The Swiss luxury watchmaker TAG Heuer and the German sportscar manufacturer Porsche have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.<\/span><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>TAG Heuer CEO Fr\u00e9d\u00e9ric Arnault says that the time is right for his brand\u2019s partnership with Porsche:\u00a0<\/span>\u201cTAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.\u201d<\/p>\n<p><span>\u201cThe strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,\u201d\u00a0<\/span><span>says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.\u00a0<\/span><span>\u201cWe bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.\u201d<\/span><\/p>\n<div class=\"page\" title=\"Page 6\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Celebrating a partnership:\u00a0The TAG Heuer Carrera Porsche Chronograph<\/strong><\/p>\n<p><span>Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations \u2013 so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 6\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer\u2019s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche\u2019s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.<\/span><\/p>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>Porsche\u2019s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey \u2013 which also recall historic Heuer models \u2013 are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche\u2019s celebrated steering wheel. It is printed with \u201cPorsche\u201d and \u201cTAG Heuer\u201d. The dial\u2019s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism\u2019s vertical clutch and column wheel demonstrate the brands\u2019 unflinching demand for absolute precision.<\/span><\/p>\n<p><span>Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colours and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.<\/span><\/p>\n<p><span>The official partnership between TAG Heuer and Porsche may be on its starting line but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world\u2019s favourite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world\u2019s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer\u2019s motto,\u00a0<\/span><span>\u201cTime doesn\u2019t stop. Why should we?\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>TAG Heuer and Porsche: Two histories \u2013 one passion<\/strong><\/p>\n<p><span>TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindset, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.<\/span><\/p>\n<p><span>Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World\u2019s Fairs held in Paris 11 years apart. Heuer was honoured in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.<\/span><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>A Beautiful Friendship Begins . . . and Flourishes<\/strong><\/p>\n<p><span>The true cornerstones of the new partnership, however, are descendants of the brands\u2019 founding fathers. Ferdinand Porsche\u2019s son, Ferdinand Anton Ernst or \u201cFerry\u201d, joined his father\u2019s engineering office in 1931 at the age of 22 and founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world \u2013 including a class win in the Carrera Panamericana race of 1954. In honour of its successful participation, Porsche calls its most powerful engine \u2018Carrera\u2019.<\/span><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>Edouard Heuer\u2019s great-grandson Jack led his family\u2019s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.<\/span><\/p>\n<p><span>This ground-breaking timepiece and Porsche\u2019s most powerful Carrera engine united Porsche and Heuer \u2013 for the first time \u2013 in the spirit of the \u2018Carrera\u2019 (or \u2018race\u2019), which embodied ambition, speed and technical excellence.<\/span><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality\u2019s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco \u2013 with its distinctive case, its blue metallic dial, its red seconds hand and the crown positioned on the left side of the case \u2013 broke with the familiar design codes of traditional watchmaking.<\/span><\/p>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>The Heuer Monaco\u2019s innovations had come at a significant financial cost and as an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand\u2019s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast \u2013 Die Young, Jack Heuer remembered the terms of their contract:\u00a0<\/span><span>\u201cIn exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!\u201d<\/span><\/p>\n<p><span>It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time,\u00a0<\/span><span>\u201cI drive the same car as Jo Siffert, and I want to wear the same suit as him.\u201d<strong><\/strong><\/span><\/p>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>There was another important \u2013 and more formal \u2013 link between Porsche and Heuer, or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.<\/span><\/p>\n<p><span>In 1999, the relationship grew even stronger \u2013 from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single-seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that \u201cbeautiful friendship\u201d has become a holistic official brand partnership, celebrated by a special-edition timepiece that proclaims proudly,\u00a0<\/span><span>\u201cIt was worth the wait!\u201d<\/span><span>.<\/span><\/p>\n<div class=\"page\" title=\"Page 5\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>New Sports Partnerships for 2021 and beyond<\/strong><\/p>\n<p><span>Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer\u2019s and Porsche\u2019s shared commitment to speed and precision sports.<\/span><\/p>\n<p><strong>Motorsports: continuing the legacy<\/strong><\/p>\n<p><span>The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.<\/span><\/p>\n<p><span>The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when Andr\u00e9 Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014\/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche\u2019s latest all-electric racecar, the 99X Electric, will be drivers Andr\u00e9 Lotterer and his new teammate, Pascal Wehrlein.<\/span><\/p>\n<p><span>Porsche has long distinguished itself in endurance events and together with TAG Heuer its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the the worldwide one-make cup series Porsche Carrera Cup.<\/span><\/p>\n<p><span>In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche\u2019s \u2018classic\u2019 events and rallies as well.<\/span><\/p>\n<p><strong>One team, on the green and on the court<\/strong><\/p>\n<p><span>Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.<\/span><\/p>\n<p><span>Porsche\u2019s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer\u2019s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 6\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>For the competitor in all of us<\/strong><\/p>\n<p><span>TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","description_short":"","quantity":0,"minimal_quantity":"0","available_now":"","available_later":"","price":4750,"specificPrice":false,"additional_shipping_cost":"0.00","wholesale_price":"0.000000","on_sale":"0","online_only":"0","unity":"","unit_price":0,"unit_price_ratio":"0.000000","ecotax":"0.000000","reference":"CBN2A1F.BA0643","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"0.000000","ean13":"","upc":"","link_rewrite":"tag-heuer-carrera-porsche-chronograph","meta_description":"TAG HEUER &amp; PORSCHE ENTER THE STRONGEST-EVER PARTNERSHIP BETWEEN A CAR MANUFACTURER\u00a0AND A WATCH BRAND    Fuelled by a common history with innovation and ...","meta_keywords":"","meta_title":"Watch TAG Heuer TAG Heuer Carrera Porsche Chronograph | CARRERA CBN2A1F.BA0643  Steel - Ceramic","quantity_discount":"0","customizable":"0","new":false,"uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"","id_product_redirected":"0","available_for_order":"0","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","date_add":"2021-02-02 16:59:18","date_upd":"2021-02-04 14:34:11","tags":false,"base_price":"4750.000000","id_tax_rules_group":"1","id_color_default":0,"advanced_stock_management":"0","out_of_stock":2,"depends_on_stock":false,"isFullyLoaded":true,"cache_is_pack":"0","cache_has_attachments":"0","is_virtual":"0","id_pack_product_attribute":null,"cache_default_attribute":"0","category":"carrera","pack_stock_type":"0","id":7453,"id_shop_list":null,"force_id":false,"customization_required":false}

{"Compl\u00e9ment":"Steel - Ceramic","Statut de vente":"En vente depuis","Date":"02\/2021","Sexe":"Homme","Diam\u00e8tre":"44","Types":"Self-winding","Styles":"Sporty","Calibre_autre":"Heuer 02","Calibre distinction":"C\u00f4tes de Gen\u00e8ve","Calibre distinction_autre":"Oscillating mass redesigned in affectionate tribute to Porsche\u2019s celebrated steering wheel","Affichage":"Superluminova luminescent hands","Complication":"Tachymeter's scale, Chronograph, Small Seconds, 12-Hour Counter, 30-Minute Counter, Date","Mati\u00e8re du bo\u00eetier":"Black ceramic, Stainless steel","Particularit\u00e9 du boitier":"Screwed-down caseback, Sapphire caseback","Particularit\u00e9 du boitier_autre":"Ceramic black tachymeter fixed bezel with Porsche inscription","Etanch\u00e9it\u00e9":"100 meters","Forme":"Round","Cadran":"Asphalt effect","Couleur du cadran":"Grey","Index":"Markers, Arabic numerals, Superluminova luminescent","Verre":"Antireflective coating, Domed, Sapphire","Mati\u00e8re du bracelet":"Stainless steel","Fermeture du bracelet":"Folding buckle ","Plus de caract\u00e9ristiques":"<br\/>\r\nMovement <br\/>\r\nCalibre Heuer 02 Automatic2, Swiss Made<br\/>\r\nDiameter : 31mm (13 3\/4\")<br\/>\r\n33 jewels<br\/>\r\nRapid date correction<br\/>\r\nFrequency : 28 800 vibrations per hour (4 Hz)<br\/>\r\nPower reserve: approx. 80 hours<br\/>\r\n<br\/>\r\nCase<br\/>\r\nSteel polished, fine brushed case<br\/>\r\nCeramic black tachymeter fixed bezel; Porsche inscription<br\/>\r\nDomed, beveled sapphire crystal with double anti-reflective treatment <br\/>\r\nSteel crown at 3 o\u2019clock with red<br\/>\r\nSteel screw-down sapphire case back with special engraving<br\/>\r\n<br\/>\r\nDial<br\/>\r\nGrey asphalt dial 3 counters :<br\/>\r\n3 o\u2019clock : black \u201cazurage\u201d minute chronograph counter ; rhodium plated polished hand red tip<br\/>\r\n6 o\u2019clock : black \u201cazurage\u201d second chronograph counter ; rhodium plated polished hand<br\/>\r\n9 o\u2019clock : black \u201cazurage\u201d hour chronograph counter; rhodium plated polished hand red tip<br\/>\r\nBlack gold plated applied indexes with white Super-LumiNova\u00ae<br\/>\r\nRhodium plated hour and minute hands with white Super-LumiNova\u00ae<br\/>\r\nRhodium plated central hand red tip<br\/>\r\nTAG Heuer applied logo<br\/>\r\n6 o\u2019clock date<br\/>\r\nCARRERA HEUER 02 80 HOURS<br\/>\r\n<br\/>\r\nStrap<br\/>\r\nSteel H-shape bracelet<br\/>\r\nSteel folding clasp with double safety push-buttons"}

TAG Heuer Carrera Porsche Chronograph

Reference: CBN2A1F.BA0643

• OVERVIEW
• TECHNICAL SHEET

View larger

Previous

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Next

Display all pictures

Brand  :	TAG Heuer
Collection  :	CARRERA
Model  :	TAG Heuer Carrera Porsche Chronograph
Reference  :	CBN2A1F.BA0643
Complement :	Steel - Ceramic
On sale :	02/2021

5 700 €Recorded list price in FranceI WANT ITADD TO CART

Quantity

The minimum purchase order quantity for the product is 0

Tweet Share

Contact us about this product

REQUEST A PRICE

Price request for TAG Heuer Carrera Porsche ChronographRef. CBN2A1F.BA0643

Your Name ^* :

Your E-mail ^* :

Confirm your E-mail ^* :

Your request has been sent to the seller

CLOSE

Contact us about this product

YOU WANT IT ? WE SEARCH IT !

This fonction is reserved for exclusive members of MyWatchSite.

There is nothing easier than becoming a member!

SIGN IN REGISTER

GO TO TAG Heuer WATCHES FOR WOMEN

• Brand  :	TAG Heuer
  Collection  :	CARRERA
  Model  :	TAG Heuer Carrera Porsche Chronograph
  Reference  :	CBN2A1F.BA0643
  Complement :	Steel - Ceramic
  On sale :	02/2021
  List Price :	5 700 €
  Diameter :	44 mm
  Styles :	Sporty
  Types :	Self-winding
  Calibre :	Heuer 02
  Calibre distinction :	Côtes de Genève Oscillating mass redesigned in affectionate tribute to Porsche’s celebrated steering wheel
  Complication :	Tachymeter's scale Chronograph Small Seconds 12-Hour Counter 30-Minute Counter Date
  Case material :	Black ceramic Stainless steel
  Case peculiarity :	Screwed-down caseback Sapphire caseback Ceramic black tachymeter fixed bezel with Porsche inscription
  Shape :	Round
  Water-resistance :	100 meters
  Dial :	Asphalt effect
  Dial color :	Grey
  Display :	Superluminova luminescent hands
  Indexes :	Markers Arabic numerals Superluminova luminescent
  Glass :	Antireflective coating Domed Sapphire
  Strap material :	Stainless steel
  Strap clasp :	Folding buckle
  + More characteristics :	Movement Calibre Heuer 02 Automatic2, Swiss Made Diameter : 31mm (13 3/4") 33 jewels Rapid date correction Frequency : 28 800 vibrations per hour (4 Hz) Power reserve: approx. 80 hours Case Steel polished, fine brushed case Ceramic black tachymeter fixed bezel; Porsche inscription Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red Steel screw-down sapphire case back with special engraving Dial Grey asphalt dial 3 counters : 3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip 6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand 9 o’clock : black “azurage” hour chronograph counter; rhodium plated polished hand red tip Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip TAG Heuer applied logo 6 o’clock date CARRERA HEUER 02 80 HOURS Strap Steel H-shape bracelet Steel folding clasp with double safety push-buttons

DESCRIPTION

• TAG HEUER & PORSCHE ENTER THE STRONGEST-EVER PARTNERSHIP BETWEEN A CAR MANUFACTURER AND A WATCH BRAND

  Fuelled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

  February 2021: The Swiss luxury watchmaker TAG Heuer and the German sportscar manufacturer Porsche have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

  TAG Heuer CEO Frédéric Arnault says that the time is right for his brand’s partnership with Porsche: “TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

  “The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

  Celebrating a partnership: The TAG Heuer Carrera Porsche Chronograph

  Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

  The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

  Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

  This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

  Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colours and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

  The official partnership between TAG Heuer and Porsche may be on its starting line but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favourite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

  TAG Heuer and Porsche: Two histories – one passion

  TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindset, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

  Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honoured in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

  A Beautiful Friendship Begins . . . and Flourishes

  The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst or “Ferry”, joined his father’s engineering office in 1931 at the age of 22 and founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world – including a class win in the Carrera Panamericana race of 1954. In honour of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

  Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

  This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

  Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco – with its distinctive case, its blue metallic dial, its red seconds hand and the crown positioned on the left side of the case – broke with the familiar design codes of traditional watchmaking.

  The Heuer Monaco’s innovations had come at a significant financial cost and as an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

  It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

  There was another important – and more formal – link between Porsche and Heuer, or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

  In 1999, the relationship grew even stronger – from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single-seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

  New Sports Partnerships for 2021 and beyond

  Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

  Motorsports: continuing the legacy

  The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

  The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

  Porsche has long distinguished itself in endurance events and together with TAG Heuer its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the the worldwide one-make cup series Porsche Carrera Cup.

  In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

  One team, on the green and on the court

  Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

  Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

  For the competitor in all of us

  TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.