Chiffre Rouge

THE LATEST CHIFFRE ROUGE CREATIONS

Between tradition and metamorphosis, the Chiffre Rouge watch is enhanced by Dior’s most iconic codes.

Its bold edge is reaffirmed by an architectural asymmetry – the case revealing subtly enlarged and tapered sides –, while its red crown and matching hands twirl in a mesmerizing ballet. A tonality of intense character referred to as the ”color of life”, by the founding-couturier, a unique signature. The number eight, Monsieur Dior’s favorite, is the other emblem of this creation; it is the only figure in the calendar – indicating the date – to be sublimated in this vibrant hue, like a marvelous lucky charm reappearing every month. The cannage, eternal symbol of Dior, unfurls, sumptuously engraved on the dial and oscillating weight.

Recently reinterpreted, this extraordinary collection is complemented by two new models with a couture* aesthetic. Playing with masculine-feminine contrasts, these pieces are punctuated here and there – on the dial or on the hour hands – with exquisitely refined rose gold finishes. Irresistibly singular, these objects of desire come in two exceptional variations: a 38mm automatic watch and a 41mm automatic chronograph. Echoing Christian Dior’s legacy, and in particular his passion for red, these timepieces feature interchangeable gray bracelets that dare to mix-and-match materials**according as wished.

A tribute to Dior’s inventive excellence.