Chiffre Rouge 38mm Black Ultramatte

THE NEW CHIFFRE ROUGE WATCHES, SINGULAR AND BOLD 

Between tradition and metamorphosis, the watches in the Chiffre Rouge line are enhanced by the House’s most iconic codes. Models that reaffirm their audacity with their scarlet second hand – a hue of intense character embodying the “color of life” in the eyes of Monsieur Dior. The number eight, his favorite, is in turn sublimated with this vibrant shade like a marvelous talisman. The case, meanwhile, reveals a subtly enlarged, tapered side, an architectural asymmetry that gives it a unique allure.

In 2025, this extraordinary collection is complemented by new versions with a couture aesthetic. Objects of desire are presented this season in three ultra-contemporary* variations: a 38 mm case, with a streamlined design or adorned with diamonds, rose gold notes and a 41 mm chronograph with a prestigious movement that can measure a tenth of a second. All are equipped with high-precision automatic mechanisms, visible on the back thanks to a fabulous interplay of transparencies celebrating the virtuoso skills of the Ateliers.

Revisited with a modern twist, their dials are distinguished by a captivating red gradient with ebony contours and a sunburst finish shimmering with an undulating sheen, along with the graphically striking cannage motif – an eternal symbol of the House, also featured on the balance wheel and interchangeable rubber straps for a total Dior look. As a final touch, these majestic timepieces are embellished with an ultra-matte effect combined with polished details, daring to create all manner of contrasts.

Powerful statements testifying to the Maison’s watchmaking expertise, suitable for both men’s and women’s wardrobes.

*Available in a limited edition of 100, from February 2025.

CHIFFRE ROUGE TOURBILLON GREY ULTRAMATTE, THE EXPRESSION OF DIOR EXCELLENCE

Two exclusive Chiffre Rouge Tourbillon Grey Ultramatte models have also enriched this enchanting range. Expressions of absolute refinement, they feature a flying tourbillon, an haute horlogerie component reinterpreted with the cannage motif, the mesh of which appears on the dial every 15 seconds. Entirely dressed in gray, from the case to the alligator strap, these pieces of jewelry are a subtle tribute to the House’s heritage and inventiveness. The first creation is adorned with rose gold notes, while the second, infinitely precious, is set with hundreds of diamonds and white gold, offering a frosted effect*. A tribute to the excellence of Dior’s master watchmakers.

*Both are limited, numbered editions, the first of 20, the second 8.