Classique 7337

WORLD WATCH AND JEWELLERY SHOW 2011  

BREGUET: A NEVER-ENDING QUEST FOR TECHNICAL INNOVATION

Despite the crisis that struck the entire watchmaking industry in 2009, the Swatch Group and Breguet – its flagship Fine Watchmaking brand – stayed the course as they succeeded in not laying off a single employee while continuing to invest in research and development. This proactive policy enabled them to introduce in 2010 a number of technically innovative pieces such as the Réveil Musical or the Type XXII watch, the first mass-produced mechanical chronograph with an escapement operating at a frequency of 10Hz – thanks mainly to silicon. These two models are the product of advanced research on the use of new materials that add real value in watchmaking. For example, Liquidmetal® was employed to create the Réveil Musical’s membrane, a component that transmits the pin barrel’s vibration to the combs and transforms it into sound audible to the human ear. This membrane also ensures that the watch is water-tight to a depth of 30 metres, despite the openings in the caseback that allow optimal propagation of the sound while the music is playing.

This ambitious investment policy has enabled Breguet to file over 100 patents during the past decade, since its purchase by the Swatch Group. It is also thanks to this policy, as well as to continual innovation, that the company is able to proudly present a revolutionary new model in 2011: the Classique Hora Mundi, the first mechanical watch with an instant time-zone display and a memory featuring synchronised date, day/night and city indications.

CLASSIQUE 7337 ~ DATE, MOON PHASES AND SMALL SECONDS – NEW RED GOLD VERSION

This year, building on the success enjoyed by the Classique 7337 at the time of its launch in 2009, the Manufacture Breguet is now offering a red  gold version. Featuring a pure style directly inspired by the first timepieces by A. -L. Breguet which may be admired in the museums of the Breguet boutiques on Place Vendôme in Paris and on the Bahnhofstrasse in Zurich, this watch perfectly embodies the intrinsic brand values of elegance, refinement, timelessness and technical innovation. Embodying the quintessence of the Classique collection by Breguet upon which time has no hold, the 7337 indicates the day of the week, the date, as well as the age and phases of the moon. An off-centred chapter ring typical of the Breguet style and a small seconds subdial at 5 o’clock lend the customary asymmetrical touch to the model. Like the antique watch N° 3833, the day of the week and the date frame the phases and age of the moon, which appear at the top of the off-centred chapter ring. A 39mm case with sapphire crystal back houses the famous Breguet ultra-thin Calibre 502, fitted with an additional platform and a silicon balance-spring.

Echoing the famous brand attributes with its hand-guilloché dial, its “moon” tip Breguet hands, its caseband underscored with a finely fluted motif and its welded lugs, this watch testifies to the constant quest for excellence and exclusivity characteristic of all Breguet creations.