{"lien_WSTV":"","tax_name":"deprecated","tax_rate":20,"id_manufacturer":"0","id_supplier":"0","id_category_default":"923","id_shop_default":"1","manufacturer_name":false,"supplier_name":false,"name":"Matt Colours","description":"<strong>Swatch identifies brand DNA with new Colour Codes Collection\u00a0\u00a0 <\/strong><br \/><br \/>In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That\u2019s where we began, with a plastic watch of many colours. That\u2019s our DNA. <br \/><br \/>In other words, it\u2019s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It\u2019s a way of life. It\u2019s a cultural code. It\u2019s creative and it\u2019s colourful. It\u2019s who we are. And just to make things perfectly clear, we\u2019re delighted to present the new Swatch Colour Codes Collection. Our DNA. <br \/><br \/>The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes. <br \/><br \/>And since Swatch is all about creation, art is at our origin. We\u2019ve been working with creative artists ever since we started, and we\u2019re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David\u2019s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point\u2014all Swatches in the new Collection are Gent Originals. We\u2019re Original, after. It\u2019s Our DNA. <br \/><br \/><strong>DESERT DAY <\/strong><br \/><br \/>The essence of the desert descends on the wrist. The matt dark orange plastic strap of this evocative Gent presents a dark orange plastic loop and buckle that match the solid dark orange plastic case. Surrounding the white dial are a dark orange minute ring and Arabic numerals of the same colour at all hours. Elegant black hour and minute hands with white superlite highlights and a slender black central seconds hand mark the time.","description_short":"","quantity":0,"minimal_quantity":"1","available_now":"","available_later":"","price":31.666667,"specificPrice":false,"additional_shipping_cost":"0.00","wholesale_price":"0.000000","on_sale":"0","online_only":"0","unity":"","unit_price":0,"unit_price_ratio":"0.000000","ecotax":"0.000000","reference":"GO106","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"0.000000","ean13":"","upc":"","link_rewrite":"matt-colours","meta_description":"Swatch identifies brand DNA with new Colour Codes Collection\u00a0\u00a0 In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by s...","meta_keywords":"","meta_title":"Watch Swatch Matt Colours | Colour Codes GO106 DESERT DAY","quantity_discount":"0","customizable":"0","new":false,"uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"","id_product_redirected":"0","available_for_order":"0","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","date_add":"2015-08-04 01:05:46","date_upd":"2015-09-30 14:07:42","tags":false,"base_price":"31.666667","id_tax_rules_group":"1","id_color_default":0,"advanced_stock_management":"0","out_of_stock":0,"depends_on_stock":false,"isFullyLoaded":true,"cache_is_pack":"0","cache_has_attachments":"1","is_virtual":"0","id_pack_product_attribute":null,"cache_default_attribute":"0","category":"colour-codes","pack_stock_type":"3","id":1471,"id_shop_list":null,"force_id":false,"customization_required":false}
{"Compl\u00e9ment":"DESERT DAY","Statut de vente":"En vente depuis","Date":"2010","Pi\u00e8ce unique":"No","S\u00e9rie limit\u00e9e":"No","Sexe":"Unisexe","Gaucher":"No","Diam\u00e8tre":"34","Types":"Quartz","Styles":"Sporty","Affichage":"Luminescent hands","Mati\u00e8re du bo\u00eetier":"Plastic","Mati\u00e8re du bo\u00eetier_autre":"Orange","Etanch\u00e9it\u00e9":"30 meters","Forme":"Round","Couleur du cadran":"White","Index":"Arabic numerals","Index_autre":"Orange","Mati\u00e8re du bracelet":"Plastic","Fermeture du bracelet":"Pin buckle","Couleur du bracelet":"Orange"}
Swatch identifies brand DNA with new Colour Codes Collection
In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That’s where we began, with a plastic watch of many colours. That’s our DNA.
In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.
The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.
And since Swatch is all about creation, art is at our origin. We’ve been working with creative artists ever since we started, and we’re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.
DESERT DAY
The essence of the desert descends on the wrist. The matt dark orange plastic strap of this evocative Gent presents a dark orange plastic loop and buckle that match the solid dark orange plastic case. Surrounding the white dial are a dark orange minute ring and Arabic numerals of the same colour at all hours. Elegant black hour and minute hands with white superlite highlights and a slender black central seconds hand mark the time.
Swatch identifies brand DNA with new Colour Codes Collection
In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That’s where we began, with a plastic watch of many colours. That’s our DNA.
In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.
The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.
And since Swatch is all about creation, art is at our origin. We’ve been working with creative artists ever since we started, and we’re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.
DESERT DAY
The essence of the desert descends on the wrist. The matt dark orange plastic strap of this evocative Gent presents a dark orange plastic loop and buckle that match the solid dark orange plastic case. Surrounding the white dial are a dark orange minute ring and Arabic numerals of the same colour at all hours. Elegant black hour and minute hands with white superlite highlights and a slender black central seconds hand mark the time.