Shiny Colours

Swatch identifies brand DNA with new Colour Codes Collection  

In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That’s where we began, with a plastic watch of many colours. That’s our DNA.

In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.

The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.

And since Swatch is all about creation, art is at our origin. We’ve been working with creative artists ever since we started, and we’re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.

UP-WIND

A gentlemen hears the siren call rising from the deep blue sea. The shiny dark blue plastic strap and solid dark blue plastic loop and buckle of this nautical Gent hold a solid dark blue plastic case framing a dark blue dial, a white on blue minute ring and white Arabic numerals at all hours. Elegant black hour and minute hands with white superlite highlights and a slim black central seconds hand mark the time.