1908 : Fred Samuel is born in Buenos Aires to a jeweller father from Lorraine and an Alsatian mother.

1936 : Creation of ' Maison FRED Samuel' at 6, rue Royal in Paris.

1940 : Fres rerurns to Force and resumes his jewellery business.
1962 : Jean Cocteau creates a pendant for FRED.

1966 : Creation of the Force 10 collection, one of the first lines of jewellery to combine a chic and sprorty attitude, by using gold and steel.

1976 : The Monaco boutique opens.

1981 : The Cannes boutique opens.

1996 : Fred entrusts the house to the LVMH group, which he ...