1980 : In 1980 Carlo Crocco created the Hublot watch featuring a gold case and natural rubber strap. For the first time in the history of watchmaking, a precious material - gold - was combined with rubber. The porthole-shaped watch case combining polished and brushed gold, the minimalist black dial, and the distinctive black natural rubber strap came to symbolise Hublot watches.
Members of royal families were immediately enthusiastic about Hublot, and were soon followed by numerous celebrities the world over. Carlo Crocco had taken a risk, b...