It all started more than 140 years ago in Boston where the talented and enterprising watchmaker Florentine Ariosto Jones was looking for an opportunity to set up on his own and do things much differently and better than his colleagues
in the flourishing American watch industry. As the director of F. Howard Watch & Cie at that time, he had of course heard of the little country of Switzerland and its outstanding watchmakers.

He was fired up by the information that workers in the Swiss watch industry produced their watches for amazingly low wage...