The status of Rolex and the unique identity of the brand are products of a history driven by a passion for innovation and a constant quest for excellence. A fascinating succession of pioneering achievements encompassing a watchmaking, industrial and human adventure, this story is interwoven with the history of the Oyster, the first waterproof wristwatch. Since its launch in 1926, the Oyster has become the pillar of a collection of legendary watches, among the most recognized and most recognizable in the world.

HANS WILSDORF AND HIS VISIONARY...