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1860: In 1860, at the age of 20, Edouard Heuer founded a watchmaking workshop in Saint-Imier, in the remote Jura mountains of Switzerland. It was the start of TAG Heuer's extraordinary story, which transformed the company originally named Heuer, after its founder, over 125 years into the company we know today.

1876: Edouard Heuer establishes a subsidiary establishment in London.


1882: As sporting competitions rapidly expanded, measuring time accurately became increasingly important. Edouard Heuer acted upon this and, in 1882, he became one of...

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Showing 1 - 32 of 63 items