Ava Déco

WA008503

Brand  : Boucheron
Collection  : Ava Déco
Model  : Ava Déco
Reference  : WA008503
Complement : White Gold - Diamants
On sale : 2010

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  • Brand  : Boucheron
    Collection  : Ava Déco
    Model  : Ava Déco
    Reference  : WA008503
    Complement : White Gold - Diamants
    On sale : 2010
    List Price : On request
    Diameter : 18 mm
    Thickness : 6.80 mm
    Styles : Evening
    High Jewellery
    Types : Quartz
    Calibre : ETA E01.701
    Case material : White gold
    Case peculiarity : Set with diamonds
    Shape : Round
    Water-resistance : 30 meters
    Dial : White mother-of pearl
    Display : Hands
    Indexes : Diamonds
    Glass : Sapphire
    Antireflective coating
    Strap material : Set with diamonds
    White gold
    Strap clasp : Security clasp
    + More characteristics : 18K white gold case
    Push-button on the back case for time setting

    Total carats: approx. 2 ct

    Strap
    White gold with Ava Deco set motives. jewelry clasp hidden under a set motif

DESCRIPTION

  • Keeping Time Precious

    While traditionally known as a feminine and precious small watch pioneer, Boucheron today highlights a radiant and asserted femininity with the return of jewels that tell time.

    Combining the subtle art of complicated movements with the creativity of jewelry, the House multiplies the impact with exceptional creative watches, as symbols of exclusive personalities.

    From the time that it was founded, Boucheron’s watches have celebrated the perfect balance between the magic of jewelry and watch-making expertise, between purity of design and technical prowess.

    Boucheron, a rich history in the watch making industry for nearly 150 years, where knowledge and creativity are passed down from generation to generation, where « taking your time » is synonymous with meticulous perfection and sophistication, where each timepiece is exceptional.

    The Sensuals

    Models that highlight and affirm femininity. Using timeless and subtle aesthetic codes that are constantly reinterpreted, they infinitely enrich Boucheron’s creative vocabulary. It is with this that Boucheron celebrates the return of small watches with pure gold bracelets.

    Boucheron : Turning Time into a Jewel of Eternal Femininity

    Boucheron, the first jeweller to have chosen Place Vendôme for its premises, owes much of its success to women who have been ardent admirers of its inspired creations. Boucheron started creating its first wristwatches for women in the late 19th century. The lady’s watch - a symbol of emancipation - soon became a must-have fashion accessory. Jeweller’s watches are now a genre in their own right, and the Paris House takes pride in having been one of its pioneer. As a tribute to radiant and eternal femininity for 2010, Boucheron has created two jewellery watches of outstanding elegance: Ava Déco and Ma Jolie. Both styles are deliberately petite and ultra-feminine, drawing their inspiration from mythical glamour, in an ode to precious sensuality.

    Ava Déco: Eternal Elegance

    Inspired by Ava Gardner’s dignified and mythical beauty, the Ava Déco line’s decorative and ornamental pattern serves to enhance the world’s most desirable precious stone: diamond. The fabulous jewellery watch, with its delightful interlacing diamond motifs over grey gold, catches the light from every direction, like a Hollywood icon. Like diamond lacework, the aerial motifs delicately intertwine with unparalleled virtuosity: each stone, carefully selected for its radiance, purity and cut quality, is enhanced by a delicate and refined setting technique that lets it shine unhindered and sparkle with a thousand lights.

    This timeless and sensual jeweller’s creation features a sleek mother-of-pearl dial enriched with four diamond indexes, under which a quartz movement runs. For a truly glamorous touch, the time is set with a tiny key, which actions a push-button into the case back. Ultimate jewellery detail: the clasp securing the bracelet slips almost unnoticeably under a set motif. Beyond its very classic appearance, this jewellery watch is graced with incomparable powers of seduction, like a Hitchcock heroine whose cold beauty reveals a passionate nature.

    About Boucheron

    The House of Boucheron, a French family dynasty of jewellers, created by Frédéric Boucheron in 1858, and expanded by four generations of the founder’s direct descendants, in the year 2000 found a worthy successor in the PPR / Gucci Group.

    Boucheron has been producing watches since its beginnings. The House quickly earned the honourable name of “Jeweller of Time”. At the Paris Universal Exhibition in 1867, Boucheron was noticed by the jury as a watch pioneer with the presentation of its “intriguing and incredible” châtelaine.

    With its clientele of film stars, authors, artists, maharajahs and billionaires, Boucheron – which celebrated its 150th anniversary in 2006 - holds particular appeal for those whose celebrity and status find a match in its magnificent creations.

    Throughout its long history of brilliant collections, between uniqueness of design and bold sophistication, Boucheron jewellery offers the promise of exquisite luxury and alluring fascination. With the magical ease of a true artist, Place Vendôme’s master jeweller selects and combines precious stones from an extensive palette of flamboyant colours from among the world’s rarest and most desirable gems. With its free spirited and audacious designs, the House of Boucheron constantly reinvents the timeless essence of unique elegance.

    Boucheron currently operates more than 45 boutiques around the world, as well as an on-line sales website to satisfy lovers of fine jewellery and timepieces wherever they may be.

  • Keeping Time Precious

    While traditionally known as a feminine and precious small watch pioneer, Boucheron today highlights a radiant and asserted femininity with the return of jewels that tell time.

    Combining the subtle art of complicated movements with the creativity of jewelry, the House multiplies the impact with exceptional creative watches, as symbols of exclusive personalities.

    From the time that it was founded, Boucheron’s watches have celebrated the perfect balance between the magic of jewelry and watch-making expertise, between purity of design and technical prowess.

    Boucheron, a rich history in the watch making industry for nearly 150 years, where knowledge and creativity are passed down from generation to generation, where « taking your time » is synonymous with meticulous perfection and sophistication, where each timepiece is exceptional.

    The Sensuals

    Models that highlight and affirm femininity. Using timeless and subtle aesthetic codes that are constantly reinterpreted, they infinitely enrich Boucheron’s creative vocabulary. It is with this that Boucheron celebrates the return of small watches with pure gold bracelets.

    Boucheron : Turning Time into a Jewel of Eternal Femininity

    Boucheron, the first jeweller to have chosen Place Vendôme for its premises, owes much of its success to women who have been ardent admirers of its inspired creations. Boucheron started creating its first wristwatches for women in the late 19th century. The lady’s watch - a symbol of emancipation - soon became a must-have fashion accessory. Jeweller’s watches are now a genre in their own right, and the Paris House takes pride in having been one of its pioneer. As a tribute to radiant and eternal femininity for 2010, Boucheron has created two jewellery watches of outstanding elegance: Ava Déco and Ma Jolie. Both styles are deliberately petite and ultra-feminine, drawing their inspiration from mythical glamour, in an ode to precious sensuality.

    Ava Déco: Eternal Elegance

    Inspired by Ava Gardner’s dignified and mythical beauty, the Ava Déco line’s decorative and ornamental pattern serves to enhance the world’s most desirable precious stone: diamond. The fabulous jewellery watch, with its delightful interlacing diamond motifs over grey gold, catches the light from every direction, like a Hollywood icon. Like diamond lacework, the aerial motifs delicately intertwine with unparalleled virtuosity: each stone, carefully selected for its radiance, purity and cut quality, is enhanced by a delicate and refined setting technique that lets it shine unhindered and sparkle with a thousand lights.

    This timeless and sensual jeweller’s creation features a sleek mother-of-pearl dial enriched with four diamond indexes, under which a quartz movement runs. For a truly glamorous touch, the time is set with a tiny key, which actions a push-button into the case back. Ultimate jewellery detail: the clasp securing the bracelet slips almost unnoticeably under a set motif. Beyond its very classic appearance, this jewellery watch is graced with incomparable powers of seduction, like a Hitchcock heroine whose cold beauty reveals a passionate nature.

    About Boucheron

    The House of Boucheron, a French family dynasty of jewellers, created by Frédéric Boucheron in 1858, and expanded by four generations of the founder’s direct descendants, in the year 2000 found a worthy successor in the PPR / Gucci Group.

    Boucheron has been producing watches since its beginnings. The House quickly earned the honourable name of “Jeweller of Time”. At the Paris Universal Exhibition in 1867, Boucheron was noticed by the jury as a watch pioneer with the presentation of its “intriguing and incredible” châtelaine.

    With its clientele of film stars, authors, artists, maharajahs and billionaires, Boucheron – which celebrated its 150th anniversary in 2006 - holds particular appeal for those whose celebrity and status find a match in its magnificent creations.

    Throughout its long history of brilliant collections, between uniqueness of design and bold sophistication, Boucheron jewellery offers the promise of exquisite luxury and alluring fascination. With the magical ease of a true artist, Place Vendôme’s master jeweller selects and combines precious stones from an extensive palette of flamboyant colours from among the world’s rarest and most desirable gems. With its free spirited and audacious designs, the House of Boucheron constantly reinvents the timeless essence of unique elegance.

    Boucheron currently operates more than 45 boutiques around the world, as well as an on-line sales website to satisfy lovers of fine jewellery and timepieces wherever they may be.

  • Brand  : Boucheron
    Collection  : Ava Déco
    Model  : Ava Déco
    Reference  : WA008503
    Complement : White Gold - Diamants
    On sale : 2010
    List Price : On request
    Diameter : 18 mm
    Thickness : 6.80 mm
    Styles : Evening
    High Jewellery
    Types : Quartz
    Calibre : ETA E01.701
    Case material : White gold
    Case peculiarity : Set with diamonds
    Shape : Round
    Water-resistance : 30 meters
    Dial : White mother-of pearl
    Display : Hands
    Indexes : Diamonds
    Glass : Sapphire
    Antireflective coating
    Strap material : Set with diamonds
    White gold
    Strap clasp : Security clasp
    More characteristics : 18K white gold case
    Push-button on the back case for time setting

    Total carats: approx. 2 ct

    Strap
    White gold with Ava Deco set motives. jewelry clasp hidden under a set motif