FORMULA 1 Lady Steel & Ceramic Diamond

TIME FOR REBELS
Challenge rules and defy conventions. Reject the unexceptional. Think ahead, and
differently. Be free-minded and rebellious to the very core. Give time a new look, a
new allure. Don’t just evolve — revolutionize. In a word: innovate. In two words: TAG
Heuer, a Swiss legend whose pioneering spirit has driven it forward for more than 150
years.
“Each driver has its limit,” said Ayrton Senna “My limit is a little bit further than other's.” The
Formula 1 champion did not follow, he led. Like Steve McQueen, Lewis Hamilton, Maria
Sharapova and every legend who has represented TAG Heuer in between, he was a rebel.
So too was Jack Heuer, back in 1969, the year he turned watchmaking design on its head
with the square-shaped Monaco. A true iconoclast, Jack never played according to the rules:
with each new timepiece, from the Carrera to the Silversone, he rewrote them. And with
every redesign, he pushes forward even further.
TAG Heuer’s R&D team continue this legacy. The Monaco V4 of 2004, the first gear-less,
belt-driven watch. The Mikrotimer of 2011, the first to achieve 1,1000 of a second accuracy.
These are just two of many patented breakthroughs— the list stretches back a century and
half.
In 2012, a fully redesigned line of TAG Heuer Formula 1 watches advances this rebellious
streak even further...
The TAG Heuer Woman: The Beautiful Rebel
Like the world’s greatest champions, and its most beautiful women, Wimbledon, US Open
and Australian Open winner Maria Sharapova has a rebellious side. As a player and a
person, she defies conventions and expectations. The gutsiest competitor of her generation,
she is also the sexiest. A tennis legend and a fashion superstar, she is single-minded in her
pursuit of the next point, game, set, and Grand Slam match, and just as determined to enjoy
the off-court pleasures of life to the fullest.
The glamorous TAG Heuer Woman shares Maria’s restless and rebellious nature. Like her,
she excels at her game, knows how to win, and how to celebrate. Creative, confident, always
plugged in, she never stops building on her achievements and pushing herself to be better,
but she also knows how to relax and have fun.
The Asian concept of complementary opposites — yin and yang — captures this beautifully.
So beautifully, in fact, that TAG Heuer has created a special one-off watch to celebrate the
scintillating dualities of Maria Sharapova and the rebellious TAG Heuer attitude she
represents.

TAG Heuer FORMULA 1 Lady Steel & Ceramic (32mm)
DIAMOND DIAL Diamond Bezel White

Maria’s other favorite in the new F1 fleet is the audacious TAG Heuer FORMULA 1 Lady Steel & Ceramic (32mm)
DIAMOND DIAL Diamond Bezel White. A bedazzling jewelry piece, the watch’s 32mm white dial is adorned with 12 Wesselton diamonds. Another 48 Wesseltons glitter on the polished steel case. The black minute indicators are printed. The rhodium faceted minute and hour hands have luminescent markers. The steel crown protectors are polished, as are the screw-in crown and screw-in case back. The bracelet, in 5-rowed steel and white ceramic, with polished steel “butterfly” folding clasp and safety push buttons, is a knockout.