Gem Dior

GEM DIOR

My first clue is a quirky case in an irregular octagonal shape.
My second is an asymmetrical bracelet in a variety of colors, in stratified layers of gemstones.
My third is an ensemble of color-coordinated jewels.
And, lastly, I’m the contemporary symbiosis of Nature and Couture that Monsieur Dior so loved.
Who am I?

Gem Dior… An original collection of seven watches and eleven pieces of jewellery designed by
Victoire de Castellane, Artistic Director of Dior Joaillerie.

Gem Dior takes its name from the eponymous high jewellery collection launched two years ago.
“Gem” is a euphonious nod to ‘J’aime’ (French for ‘I love’). “I designed a collection of watches
and jewellery that’s not figurative,” explains Victoire de Castellane. “The spirit of this collection is
modern, it’s a style that I would describe as abstract-organic, an organized disruption that turned
out to be a true technical challenge for our ateliers.”

In that spirit, the watch’s unique case was designed after the natural formations of minerals,
in this case slices of rough tourmaline. Meanwhile, for the bracelet, Victoire de Castellane drew
inspiration from Monsieur Dior’s way of pinning fabric swatches from his haute couture shows
onto sheets of paper.

From this union of Nature and Couture was born Gem Dior, a statement as creative as it is
singular, with a design that never fails to surprise. A case in point is the collection’s emblematic
piece in yellow gold and gemstones. Its octagonal case with cut-out sides is set with turquoise and
diamonds around a malachite dial.

The asymmetrical and clasp-less bracelet is made of strata of ornamental gems (malachite,
lapis lazuli, carnelian, pink opal, tiger’s eye) forming an intense commotion of hues.

Fully articulated, this timekeeping jewel is designed to be worn as an open cuff, creating a unique
look for the wrist. Elegant, with a strong temperament. Gem Dior is available in six other versions
(in steel and black mother-of-pearl, in pink gold with full diamond pavé, in gold and steel and
lapis lazuli, etc.), each presented with an interchangeable black leather strap.

The atypical geometry of Gem Dior’s design carries over to an irresistible range of jewellery.
The star styles are a yellow gold ring and bracelet with perfectly, deliberately misaligned links in
gemstones and diamonds to create an undulating impression of blues and greens.

In a more monochrome register, the jewellery collection is completed by rings, bangles and
earrings in yellow, pink and white gold, fully or semi-paved with diamonds. The play of contrast
on the refined metalwork brings out the distinctive design of Gem Dior. And just begs to
be touched...