Diamond Punk

AUDEMARS PIGUET

THERE ARE EXCEPTIONS TO EVERY RULE

Ever since it was established in 1875, Audemars Piguet has proved the exception to the rule of women’s timepiece creations. The Manufacture from Le Brassus has been crafting complicated watches for women for over 130 years, combining engineering excellence with an understanding of aesthetics characterising each style changing era. Throughout those decades of change, it has created contemporary designs suited to the evolving nature of women’s lives. Audemars Piguet has always recognised that women require timepieces that are reliable, expertly crafted and beautiful to wear.

2015 : NEW EDITIONS

Complexity is revealed in the Manufacture’s new women’s collections for 2015. Stylish, technical and with a strong feminine identity, the new Millenary line is powered by the 5201 hand-wound Manufacture movement, creating a luxury timepiece suited to the style of independent women today.

That same attitude has been applied to the creation of this year’s Diamond Punk Haute Joaillerie – a stunning cuff watch set with over 8,000 diamonds. This exceptional design not only highlights the traditional savoir-faire of Le Brassus, it displays how it is constantly refining its gem-setting and high jewellery techniques to create truly cutting-edge pieces.

The Manufacture’s creative use of materials also comes into play this year with the launch of a handsome new women’s two-tone Royal Oak, presented in steel and pink gold for the first time.

DIAMOND PUNK

Audemars Piguet presents Diamond Punk, a stunning Haute Joaillerie watch that brilliantly reflects the traditions and savoir-faire of the Le Brassus Manufacture. 7,848 snow-set diamonds define the sharp, clean-cut geometrics of a cuff bracelet, which is expertly engineered as a piece unique of 56 dazzling pyramid facets. Beneath a secret sliding cover, the cool beauty of the dial is revealed: set with a further 300 diamonds.

This unique Haute Joaillerie cuff timepiece disrupts traditional ideas of gem-set watches and displays a true desire to break the rules, technically and creatively. Taking inspiration from the graphic design codes of the punk era, a rhythmical pattern of pyramid studs constructs a new Haute Joaillerie design language that resonates with creative energy. The Diamond Punk’s aesthetic is expertly considered and refined, in keeping with Audemars Piguet’s rich heritage of crafting exceptional jewelled timepieces.This unique Haute Joaillerie cuff timepiece disrupts traditional ideas of gem-set watches and displays a true desire to break the rules, technically and creatively.


At the manufacture in Le Brassus, watchmakers, designers, jewellers and gem-setters work side by side, allowing Audemars Piguet freedom to create timepieces of unparalleled artistic expression.

The realization of precious gemstone watches is a uniquely challenging task for a watchmaker, one that requires rare skill, exceptional engineering and painstaking dedication.

Diamond Punk is the result of 1,440 hours of work by these highly skilled designers and makers and is only made possible using traditional methods passed on through centuries of Haute Horlogerie practice.

Hence, each jewelled watch becomes a unique work of art for the wrist, an avant-garde expression of the Manufacture’s horological expertise.

The Diamond Punk is also available in a diamond and onyx version.