J12 Couture 33mm Watch

CHANEL COUTURE O'CLOCK

COLLECTION CAPSULE HORLOGERIE

The graphic aesthetic of Mademoiselle’s atelier and the tools used by her seamstresses and their exceptional savoir-faire are the inspiration for a new CHANEL Haute Horlogerie and Horlogerie capsule collection: COUTURE O’CLOCK. Thimbles, scissors and pins, the tools of the daily work in the rue Cambon ateliers, are transformed into exceptional pieces, blending watchmaking, jewelry and the finest craftsmanship. The iconic watches of the House of CHANEL are enriched with new interpretations combining creative boldness, technical sophistication, excellence of materials and refinement of details.

MADEMOISELLE’S WORKSHOP

The CHANEL Watchmaking Creation Studio immerses us in the graphic black-and-white world of the rue Cambon ateliers: sewing needles, thimbles, scissors, pins and spools of thread meet those new creations.

MUSICAL CLOCK COUTURE WORKSHOP

The CHANEL Watchmaking Creation Studio, inspired by the lively atmosphere in the rue Cambon atelier, orchestrates a choreography of couture busts to the rhythms of "My Woman" by Al Bowlly, a melody that Mademoiselle liked to hum. The chandelier with diamond droplets, the plinth inspired by the upholstered sofa and the gold embellishments all evoke Gabrielle Chanel’s apartment. Mounted on a long gold chain necklace dotted with diamonds is the key for winding the mechanism of this unique piece, in which the time is displayed on tape measure. At once a musical box, a clock and an automaton, this exceptional piece was crafted by the expertise of a large team of highly skilled artisans. From the diamond-encrusted droplets of the miniature chandelier to the meticulously crafted and tuned musical mechanism, this unique creation is a tour de force of technical and aesthetic sophistication.

J12 COUTURE 33MM WATCH

The new J12 COUTURE 33MM watch, in highly resistant white ceramic with black features and a bezel set with baguette-cut diamonds, is decorated with motifs borrowed from the rue Cambon ateliers in Paris: toile à patron, sewing needles, scissors and a tape measure.