Linea Edition Limitée Printemps/Été 2013

Linea: life’s simple pleasures

Accompanying every one of life’s special moments, Baume & Mercier has always made it a point of honor to create women’s watches that are sleek and elegant. To evoke such a unique spirit, this watchmaker, founded in 1830 and unfailingly tuned in to contemporary trends, approached the young Canadian actress, Emmanuelle Chriqui.

This artist, famous for her work on the series "Entourage" and "The Mentalist", appreciates "the simple pleasures in life." She perfectly embodies the natural elegance that is so characteristic of the Linea collection.

In her own way, this multi-dimensional woman has the gift of being able to truly identify with the Linea collection. Sophisticated and refined, this watch has now become a true icon as it epitomizes a certain ideal of life; it is a carrier of timeless values and of contemporary elegance.

The collection has seen its creative uses multiplied thanks to its interchangeable bracelets, and now offers each Linea owner the freedom to reinvent their look as often as they wish. To fully capture the spirit and trends of the times, Baume & Mercier is offering, with the help of Canadian actress Emmanuelle Chriqui, an assortment of woven leather bracelets in colors that correspond to the key shades of the Spring/Summer 2013 season. The goal is to find the perfect balance in bestowing an on-trend dimension to sophisticated and delicate watches, thus fulfilling the expectations of all women wishing to give new character to their watches, and to do so in a way that perfectly corresponds to how they feel at each and every moment.

Linea 10115: Spring/Summer 2013 Limited Edition
Simultaneously balanced and multi-faceted, the Linea watch has a 27 mm diameter and a quartz movement, mounted on an orange, hand-woven lambskin bracelet. This shade was selected as a key trend from the Spring/Summer 2013 season and is sure to resonate with women and provide a new dimension to this discreet and feminine timepiece. This watch in polished,  satin-finished steel  featuring a mother-of-pearl  dial  with snailed finishes demonstrates its versatility by offering the opportunity to change the timepiece’s interchangeable bracelet.