Lady-Datejust 28

ARCHETYPE  OF A FEMININE CLASSIC

ROLEX IS INTRODUCING THE NEW GENERATION OF ITS OYSTER PERPETUAL  LADY-DATEJUST MODEL, FEATURING A REDESIGNED CASE ENLARGED TO 28 MM AND CALIBRE 2236, A MECHANICAL MOVEMENT FITTED WITH A ROLEX-PATENTED SYLOXI HAIRSPRING IN SILICON FOR SUPERLATIVE CHRONOMETRIC PERFORMANCE. ITS PRECISION ON THE WRIST SATISFIES CRITERIA THAT ARE TWICE AS EXACTING AS THOSE FOR AN OFFICIALLY CERTIFIED CHRONOMETER.

The new Lady-Datejust is a perfect complement to the new Day-Date introduced this year, and follows a similar aesthetic evolution: refined lugs and middle case, a broad and clear dial, as well as a President or Jubilee bracelet closely integrated into the Oyster case. The new Lady-Datejust is offered in 950 platinum or in 18 ct yellow or Everose gold with new dials, veritable signatures of its renewal.

EMBLEMATIC NEW DIALS

The new Lady-Datejust stands out for its elaborate new dials, a singular combination of high- technology and traditional know-how. The unique colour effect on some dials is created in a dual process by printing a very fine motif on a traditional sunray finish. New, gem-set hour markers enhance the elegance and femininity of this exquisite model. These new watch faces demonstrate Rolex’s unique expertise in the art of dial making, and are exclusive to the new Lady-Datejust.

GOLD BY ROLEX

The 18 ct gold of Rolex watches shines with a special radiance. This is due to the high-purity alloys created by the brand in its own foundry and the meticulous care with which they are cast before being formed, machined and polished in its workshops. Everose, an exclusive pink gold alloy patented by Rolex, owes its unique colour to its special composition that preserves the pink colour over time.

CALIBRE 2236, A SUPERLATIVE CHRONOMETER

The new Lady-Datejust is equipped with calibre  2236, a new-generation self-winding mechanical movement entirely developed and manufactured by Rolex. Equipped with the Syloxi hairspring in silicon patented by Rolex, it offers  a superlative level of chronometric performance, unparalleled on a ladies’ watch. Certified as a Swiss chronometer by COSC (Swiss Official Chronometer Testing Institute), it is tested a second time by Rolex after being cased to ensure that in everyday use it satisfies Rolex’s criteria for precision, which are twice as exacting as those for an officially certified chronometer. This control of the final precision of the assembled watch is carried out using a methodology and high-technology equipment specially developed by Rolex.

THE OYSTER CASE, SYMBOL OF WATERPROOFNESS

The Lady-Datejust’s Oyster case, guaranteed waterproof to a depth of 100 metres (330 feet), is  a  paragon of robustness, proportion and elegance. The characteristically shaped middle case is crafted from a solid block of 950 platinum or 18 ct gold. The fluted case back is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The winding crown, fitted with the Twinlock double water proofness system, screws down securely against the case. The crystal, with a Cyclops lens at 3 o’clock for easy reading of the  date, is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimal protection for the Lady-Datejust’s high-precision movement.

PRESIDENT AND JUBILEE BRACELETS

The new Lady-Datejust is offered on a prestigious President bracelet identical to that of the  Day-Date, or on an elegant Jubilee bracelet with a redesigned profile. Both of these solid gold or platinum bracelets benefit from the new concealed attachment beneath the bezel which ensures seamless visual continuity between the bracelet and case. A new-generation concealed Crownclasp, opened with a hinged Rolex crown, adds the final aesthetic and functional touch to these sumptuous bracelets.